Paid Performance Marketing Executive

About NOVI Health

NOVI Health is on a mission to enable people everywhere to live healthier, longer, & free of chronic disease. We are a Singapore-based healthcare & technology company, looking for a Growth Marketing & Paid Performance Manager who will play a pivotal role in shaping & accelerating our growth engine.

Role Overview

As Growth Marketing & Paid Performance Manager, you will own NOVI's paid acquisition & performance marketing strategy across channels. Your focus is scaling efficient user acquisition, driving qualified demand, & optimising spend to deliver strong CAC:LTV outcomes.

This is a senior, hands-on role for someone who combines strategic thinking with strong execution. You will design scalable acquisition systems, run continuous experimentation, & tie marketing performance directly to business outcomes.

You will work closely with product, content, & leadership to ensure paid growth supports NOVI's broader expansion goals.

Key Responsibilities

Growth Strategy & Leadership

• Define & execute NOVI's paid growth roadmap across search, social, & emerging platforms

• Partner with leadership to set CAC targets, channel mix, & expansion priorities (SG & beyond)

• Bring strong growth frameworks & best practices into the organisation

• Build a test & learn culture within paid performance

Acquisition & Channel Innovation

• Lead paid acquisition across Google, Meta, LinkedIn, TikTok, & emerging platforms

• Scale search-led acquisition across SEM & high-intent capture

• Identify & test new channels to diversify acquisition sources

• Develop repeatable playbooks for scaling campaigns across products

Experimentation & Optimisation

• Establish rigorous A/B testing frameworks across ads, landing pages, & funnels

• Drive CRO & funnel optimisation in partnership with product teams

• Continuously optimise for CAC efficiency & revenue growth

• Champion data-driven decision making

Analytics & Reporting

• Build & maintain performance dashboards

• Manage weekly Growth Calendar visibility across teams

• Create clear reporting on ad performance & conversion metrics for leadership

• Translate data into actionable recommendations

Budget & Resource Management

• Own paid media budgets with accountability for ROI

• Evaluate tools, platforms, & partners to strengthen performance capability

Key Qualifications

• Bachelor's degree in Marketing, Business, or related field

• 5-8+ years in performance or growth marketing

• Proven track record scaling paid campaigns & improving CAC:LTV

• Deep expertise in Google Ads, Meta, LinkedIn, TikTok

• Strong knowledge of AARRR, CAC:LTV, funnel metrics

• Proficiency in GA, Looker/Tableau, or similar analytics tools

• Strong analytical & communication skills

• Startup mindset & comfort in fast-paced environments

Why Join NOVI Health

At NOVI, you'll shape the future of preventive healthcare while building a high-impact growth engine. Your work will have direct visibility with leadership & meaningful impact on people's lives.