Paid Media & Social Media Specialist (Contract Role)

Our Client is a public listed American cloud computing company that sells software, cloud services, and software-defined storage looking for Paid Media & Social Media Specialist.

This position will be part of a digital marketing team to implement all Paid Media and Social Media initiative for the Asia Pacific region. The key responsibilities include developing, executing, and optimizing digital campaigns. Providing ongoing actionable insights into campaign performance to stakeholders. Defining, measuring, and evaluating relevant paid media KPIs. Manage the day-to-day execution of Paid and social media. Conducting in-depth keyword and website research, ad grouping and audience targeting.

Job Responsibilities

Establish and execute best practices for Paid Media and Social Media campaigns for the Asia Pacific Region

Drive all APJ Paid Media campaigns aligned to business needs

Setup and manage PPC campaigns for various English and non-English Asia Pacific Countries

Conceptualize and execute Organic and Paid Social campaigns

Develop and execute SEO strategies to improve Organic Search rankings

Manage Paid Media budget for Asia Pacific region, and prioritizing for success

Act as point-of-contact for field marketing teams, and lead regular meeting cadence

Conduct keyword research to guide content teams and build relevant content

Optimize website content, landing pages, and paid search copy with fast-cycle A/B testing

Review technical SEO issues, implement optimizations, fixes and links

Track, report, and optimize and Paid Media initiatives and campaigns

Track, report, and analyze Organic and Paid Social performance

Track, report, and analyze website traffic performance

Track search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement

Collaborate to Campaign team to create successful 360 Integrated Marketing Campaigns

The Candidate

You have strong passion You have a proven record in managing PPC campaigns in the B2B market segment. You will be responsible for managing all SEO activities to improve rankings on Google and other search engines.

Working for a fast-paced tech startup excites you; you want to have the opportunity to own the Paid Media and SEO strategy and execution. You are a team player and love working with smart creative and motivated people.

Job Requirements

Minimum Degree in Digital Marketing or relevant field with 3-5 years of proven experience in Paid Media, Social Media, and SEO

Hands on advertising experience with Google, Bing, Facebook, Twitter, LinkedIn, crucial

Hands on experience with SproutSocial

Strong hands-on experience with web analytics tools such as Google Analytics, and Adobe Analytics a must.

Hands on with SEO tools such as ScreamingFrog, SEMRush etc.

Experience with using ABM tools such as 6Sense, DemandBase a plus

Strong communication skills with experience in writing Ad copies

Candidate is required to support Asia Pacific customers including Taiwan and Hong Kong customers.

Passion in Digital Demand Generation and customer acquisition

Attention to details, analytical, data-driven, ability to provide actionable insights

Collaborative, strong team player with great stakeholder management skills

Aware of new and emerging industry trends, technologies, and MARTECH advancements