Paid Media Senior Manager

Senior Manager, Paid Media

An established international consumer product company is hiring a Senior Manager to lead its paid media strategy, performance and team across multiple markets.

You will own channel strategy, media investment and commercial performance while remaining close to campaign execution. You will also develop the team and work with other business functions to improve customer acquisition.

Responsibilities

• Lead the paid media strategy across major search, social and performance channels.
• Own media budgets, forecasts and channel allocation.
• Decide where investment should be increased, reduced or stopped.
• Oversee campaign execution, optimization and performance.
• Develop structured tests across audiences, creative, bidding, landing pages and channel mix.
• Assess new acquisition channels, affiliates and media partnerships.
• Improve measurement, attribution and reporting with analytics teams.
• Turn campaign data into clear investment recommendations.
• Lead, coach and develop paid media professionals.
• Work with creative, brand, commercial and technology teams to improve campaign results.

Requirements

• Strong experience leading paid media for a sizeable consumer or e-commerce business.
• Clear evidence of improving commercial performance through paid media.
• Hands-on expertise across Meta and Google advertising platforms.
• Experience managing and developing a paid media team.
• Experience owning significant media budgets, forecasts and investment decisions.
• Strong understanding of campaign testing, measurement and attribution.
• Commercial mindset with the ability to connect media performance to business results.
• Strong communication and stakeholder-management skills.
• Experience managing paid media across multiple markets would be advantageous.
• Knowledge of affiliates, direct partnerships, SEO or other growth channels would be beneficial.