Paid Media Lead
Location:Singapore
Type:Full-time
About TRIAD
At TRIAD, we stand forprogress. We dont define ourselves by the outputs we produce, but by where our clients are trying to go and how we can help them get there.
Were an independent creative agency built on craft and impact. We make work that matters and create ideas built to live in the real world. If youre here, your work wont be pointless or invisible. Youll see it out in the world, driving change, making an impact, and carrying your name with it.
The Role
This role calls for a media planner who thrives on taking ownership end-to-end: planning, setup, optimisation, reporting, and client conversations.
- Strategy and planning across platforms
- Campaign setup and flawless execution
- Ongoing optimisation to squeeze every cent of value
- Reporting and insights that make clients go aha, not huh
- Client-facing confidence - youll be as comfortable in front of the dashboard as you are in front of the boardroom
This role sits at the heart of TRIADs creative-to-media integration. You wont be a back-office executor. Youll be a visible partner in shaping how our ideas show up in the world.
What Youll Be Working On
- Meta, Google, LinkedIn, TikTok -you dont just know these platforms, youlive and breathethem. You understand how ads perform, what levers to pull, and how to make media work harder.
- Building smart, efficient media plans that dont just buy impressions, but buy outcomes.
- No pointless busywork, no faceless execution. Youll see your work come alive and know the impact youve made.
- Collaborating with creative and account teams to make sure media isnt the afterthought but the multiplier.
- Run report and post campaign analysis that points to directions, not just to close a job.
Who You Are
- Experienced:Youve got 24+ years of hands-on planning and execution (agency or in-house).
- Curious:You dont wait for instructions - you experiment, explore, and figure it out.
- Fearless:Your motto is if we dont try, we dont know.
- Obsessed with progress:You care less about whats always been done and more about what will move us forward.
Why TRIAD
- Work on brands and campaigns that actually matter. Your media decisions will be visible, impactful, and tied to real outcomes.
- Be part of an independent agency where ideas dont get buried in layers of politics.
- See the direct impact of your work - not hidden in a giant machine, but out in the world with your fingerprints on it.
- Progress isnt just a tagline for us, its how we run the agency, the work, and your career.
Ready to Go
If youre itching to take the wheel this is the role for you. Apply now and lets move brands - and yourself - forward.
