Paid Digital Manager

About Dentsu Group (dentsu)

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Role Overview

This role leads digital delivery for our client accounts: owning strategy, execution and performance across LinkedIn, Google Ads, Meta and ideally programmatic platforms. You'll manage a small team, partner closely with Client Partners on channel strategy, and turn campaign data into insights that move pipeline and account-level metrics.

Key Accountabilities

• Own end-to-end Paid Social and Search delivery across clients, from planning through optimisation to reporting.
• Partner with Client Partners and Planners to shape media mix and channel strategy, translating clients objectives, pipeline contribution, account/company reach, TAL penetration into channel plans.
• Ensure flawless execution of campaign launches, from initial planning through to wrap-up reporting.
• Connect Search and Social performance to broader media and business objectives; turn campaign data into clear insights, tests and actionable recommendations.
• Build and lead a high-performing team: set objectives, run performance reviews, and mentor to raise quality and consistency across accounts.
• Manage vendor and platform partnerships to negotiate, execute and monitor campaigns against agreed KPIs.
• Respond to client requirements accurately and on time, working seamlessly with internal stakeholders across the network.
• Build team capability in emerging Search: SEO, AEO/GEO and AI-driven search experiences.

Role and Responsibilities

• Hands-on, working knowledge of Search and Paid Social platforms: campaign setup, optimisation and performance monitoring across Google Ads, LinkedIn, Meta, or similar buying platforms.
• Strong understanding of SEM, SEO, AEO/GEO, GA4, Google Search Console, keyword strategy, audience targeting and conversion tracking.
• Stay current on evolving Search capabilities: AI-powered Search, AI Max, Performance Max and AI Overviews, treating generative-AI search optimisation as an extension of strong SEO/SEM fundamentals.
• Analyse campaign performance across Search and Social to derive actionable insights and optimisation recommendations.
• Strong understanding of digital media KPIs, audience targeting, creative performance and campaign pacing.
• Comfortable with reporting and data interpretation, translating performance into clear, client-ready narratives.
• Coordinate with Ad Operations on trafficking requirements, with a working understanding of CM360, tracking tags, taxonomy and campaign QA.
• Detail-oriented, with strong campaign QA, troubleshooting and execution discipline.
• Confident stakeholder management across media, Ad Ops and client-facing teams.
• Communicating seamlessly and effectively with the international hub team to ensure process and information flow freely. This is a large and relatively complex global team architecture that requires navigational know-how and understanding of how to communicate with multiple lines of business and channel functions simultaneously
• Client & team management: Confident presenting recommendations and managing the team.

Qualifications:

• 4+ years experience in Paid Social and/or Search
• Hands-on experience across Google Ads and paid social platforms: LinkedIn is essential for this role, alongside Meta and other relevant platforms.
• Programmatic experience (DV360, The Trade Desk or similar) is an advantage.
• Exceptional analytical skills, comfortable working with complex data sets, dashboards and data visualisation tools.
• Well-versed in the campaign planning process, with experience managing budgets across multiple accounts.
• Experience in media tracking and attribution methodologies, including strong understanding of GA4, conversion tracking and attribution.
• Proven people-management experience: setting objectives, coaching and developing team members.
• Clear, confident communicator, able to present recommendations and deliver impactful presentations at all levels of the organisation
• Strong project management skills to keep multiple stakeholders aligned across media, Ad Ops and client teams.
• Ability to influence and work collaboratively and cross-functionally within a global organisation
• Clear and effective communication and confidence in presenting your work with the ability to deliver impactful presentations at all levels of the organisation.
• Strong written, communication and presentation skills
• Hands-on attitude and high attention to the detail
• Best in class project management skills to improve ways of working across all stakeholders

How you Operate:

• Own the outcome. Take responsibility, create clarity from ambiguity and keep the work moving.
• Figure things out, test and learn. You won't always have the answer, but you know how to find it, through data, people, platforms or experimentation.
• Set a high bar. Bring pace, sound judgement and strong attention to the quality of both thinking and execution. Remember, you'll be working on multiple markets and with multiple stakeholders.
• Stay resilient and adaptable. Navigate changing priorities and complex briefs without losing momentum.
• Raise the standard around you. Challenge what could be better, share what you know and help the team do stronger work.

Inclusion and Diversity

We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about.

So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

www.dentsu.com