Overseas Ads Agency Studio Lead

Job Responsibilities

1. Take full ownership of revenue target for our overseas ad managed service studio. Lead new client hunting & key account management, build and manage the sales team. Focus on cross-border brands and top overseas sellers to expand ad spend.
2. End-to-end client development: dig marketing demands, pitch managed ad solutions, prepare proposals & quotations, conduct commercial negotiations. Cooperate with ad operation specialists to deliver TikTok / Google / Meta (Facebook) ad campaigns, close deals, drive budget upsell and contract renewal, directly accountable for sales results.
3. Establish and maintain connections with global ad platforms, channel partners and agencies, strive for preferential policies and traffic support to strengthen our competitiveness as an ad service provider.
4. Build sales assets: case studies, proposal templates, sales playbooks. Iterate outreach strategies to improve client conversion.
5. Lead and manage the sales team, set KPIs and track performance. This is a lean managed-service studio: you manage the team and independently develop & close large clients personally.
6. Keep track of updates on TikTok, Google, Meta and other mainstream ad platforms, package differentiated managed service solutions, build benchmark clients and scale proven sales models.
7. Full lifecycle management of key accounts, identify upsell opportunities, follow up payment, improve client retention and ad spend growth.

Job Requirements

1. 5+ years overseas advertising sales / KAM experience; background in ad agency, managed service provider, ad channel or ad platform is preferred. Adapt to lean studio mode and strong hands-on client development capability.
2. Sales team management experience. A result-driven sales leader who can both manage team and independently develop and win big clients, skilled in cold outreach and commercial negotiation.
3. Deep understanding of TikTok, Google, Meta (Facebook) ad ecosystem, campaign logic and optimization logic. Able to read campaign data and deliver professional managed-service proposals to clients.
4. Proven track record of acquiring and operating high-spend key accounts, with solid experience in developing new clients from scratch.
5. Good data literacy, familiar with attribution tools including AppsFlyer, Adjust; use data to convince clients to increase ad budgets.
6. Existing resources in Ocean Engine, ad channels or advertising agencies are a plus.
7. Fluent English, capable of independent communication and negotiation with overseas clients and platform contacts.