The O2O Performance Marketing Manager will drive Chagee's regional performance marketing across APAC, with a strong focus on optimizing ads primarily within major food delivery platforms (e.g., Grab, Foodpanda, ShopeeFood, GoFood). You will own end-to-end ads performance, ensuring high ROAS and efficient budget use across markets.
This role blends strategic planning, data-driven optimization, and hands-on execution, working closely with country teams to manage platform ads, run A/B tests, and improve conversion and order efficiency
Key Responsibilities
1. Performance Marketing & Platform Optimization
- Lead and optimize ads primarily on food delivery platforms across APAC (GrabAds, Foodpanda Ads, ShopeeFood Ads, Gojek Ads).
- Plan and execute O2O advertising strategies across delivery platforms, Meta, Google, and other paid channels.
- Drive ROAS-focused budget allocation by market, platform, store, and campaign type.
- Monitor platform ad performance, ensuring strong cost efficiency (CPC, CPA, ROAS).
2.Daily Monitoring & Performance Management
- Track daily/weekly performance across food delivery platforms, identifying underperforming stores or campaigns.
- Troubleshoot platform ads issues such as tracking, attribution, store mapping, targeting, and creative alignment.
- Tracking of ADS Spending & maintaining regional dashboards and ensuring data accuracy across all platforms.
3. Experimentation & A/B Testing
- Run A/B tests across creatives, audiences, bidding strategies, store clusters, and delivery platform formats.
- Pilot new ad products launched by food delivery partners and create playbooks for scale.
- Document learnings to standardize optimization frameworks across markets.
4. Cross-Market Collaboration
- Partner with country marketing teams to ensure accurate setup and execution of platform campaigns.
- Provide training and best practices for GrabAds, Foodpanda Ads, and other local platform ad systems.
- Coordinate with HQ (Product, Analytics, Ops) to ensure tracking and store-level data accuracy.
5.Reporting & Insights
- Deliver structured weekly and monthly performance updates for leadership.
- Translate platform analytics into actionable budget and optimization recommendations.
- Ensure consistent performance measurement across all APAC markets.
Qualifications
- 5+ years experience in digital performance marketing, with strong exposure to food delivery platform advertising, ecommerce.
- Experience managing campaigns on delivery platforms, marketplaces, or other digital advertising channels.
- Solid understanding of performance funnels of food delivery platforms, store-level attribution, and platform optimization levers (bidding, store clusters, time-of-day, targeting).
- Proven track record of driving high ROAS and improving cost efficiency across campaigns.
- Experience managing cross-channel campaigns (Meta, Google, TikTok) that complement platform-level performance.
- Strong analytical skills to interpret performance data, identify trends, and optimize campaigns.
- Demonstrated ability to design and run A/B tests across creatives, audiences, and bidding strategies.
- Ability to balance strategic planning with execution across multiple markets.
- Proficiency in Python or SQL for data analysis, and/or photoshop/design software is a plus.
