Responsibilities
Primary Accountabilities
- Revenue Generation & Monetization Strategy (40% of role)
Scope: Design and implement comprehensive monetization frameworks for creator content
Key Responsibilities:
- Develop revenue targets and strategies for individual creators and content series
- Create tiered monetization packages (exclusive vs. non-exclusive content)
- Implement and optimize multiple revenue streams: sponsorships, brand partnerships, licensing, merchandise, subscription models
- Conduct regular revenue performance analysis and optimization recommendations
- Establish pricing benchmarks and negotiation frameworks for different content types
Deliverables:
- Quarterly revenue forecasts and performance reports
- Creator-specific monetization roadmaps
- Partnership rate cards and pricing guidelines
- ROI analysis for all monetization initiatives
- Partnership Development & Management (30% of role)
Scope: Build and maintain strategic partnerships that enhance creator monetization opportunities
Key Responsibilities:
- Identify, prospect, and onboard new brand partners and sponsors
- Negotiate partnership terms, contracts, and campaign specifications
- Manage ongoing partner relationships and ensure campaign delivery
- Develop partnership packages that align with creator content and audience demographics
- Maintain partnership pipeline and CRM systems
Deliverables:
- Monthly new partnership acquisition targets (minimum 3 to 5 new partnerships per month)
- Partnership performance dashboards and campaign post-mortems
- Annual partnership strategy document
- Partner satisfaction and retention metrics
- Content Series Planning & Coordination (20% of role)
Scope: Oversee monetization aspects of content production across Creator in Residence and Exclusive Creator programs
Key Responsibilities:
- Collaborate with creators to develop commercially viable content concepts
- Coordinate production timelines to align with partnership and monetization opportunities
- Ensure content meets both creative vision and commercial requirements
- Support Creator Development Asst Lead in exclusive creator content planning
- Manage budget allocation for monetization-focused content initiatives
Deliverables:
- Quarterly content calendars with monetization integration
- Production budget recommendations and tracking
- Content performance reports with revenue correlation analysis
- Creator feedback and satisfaction surveys
- Market Intelligence & Strategic Planning (10% of role)
Scope: Stay ahead of industry trends and competitive landscape to inform strategic decisions
Key Responsibilities:
- Monitor creator economy trends, platform changes, and monetization innovations
- Analyze competitor strategies and market opportunities
- Provide strategic recommendations for program expansion
- Contribute to overall business development strategy
Deliverables:
- Monthly market intelligence reports
- Annual competitive analysis and strategic recommendations
- Trend forecasting for new monetization opportunities
Qualifications
Primary Options:
- Bachelor&aposs degree in business administration, Marketing, Communications, or Media Studies
- Bachelor&aposs degree in digital marketing, Entertainment Business, or related field
Alternative Qualifications:
- Relevant professional certifications (Google Analytics, Facebook Blueprint, etc.) combined with substantial experience
- Diploma in Digital Marketing/Media with proven track record in creator economy
Minimum Experience: 3+ years
Preferred Background:
- 2+ years in creator economy, influencer marketing, or digital content monetization
- 2+ years in business development, partnerships, or account management
- Experience managing content creators or talent
- Track record of successful partnership negotiations and revenue generation
Specific Experience Areas:
- Brand partnership campaigns with measurable ROI
- Content production coordination and budget management
- Platform-specific monetization (YouTube, TikTok, Instagram, etc.)
- Contract negotiation and relationship management
- Performance analytics and data interpretation
Industry Experience (Preferred):
- Digital marketing agencies
- Creator management companies
- Social media platforms
- Entertainment or media companies
- Talent agencies or MCNs (Multi-Channel Networks)
Core Motivators
- Entrepreneurial Drive: Excited by building new revenue streams and business opportunities
- Relationship Builder: Energized by connecting people and creating mutually beneficial partnerships
- Creative Problem Solver: Thrives on finding innovative solutions to monetization challenges
- Results-Oriented: Motivated by achieving measurable business outcomes and growth targets
Personality Traits:
- Adaptability: Comfortable with the fast-paced, evolving nature of the creator economy
- Empathy: Understands and advocates for creator needs while balancing business objectives
- Strategic Thinking: Enjoys long-term planning and seeing the bigger picture
- Communication Skills: Confident in presenting ideas and negotiating with diverse stakeholders
Work Environment Preferences:
- Collaborative, cross-functional team environment
- Mix of strategic planning and hands-on execution
- Opportunity for creative input and innovation
- Exposure to cutting-edge digital trends and technologies
- Balance between relationship management and analytical work
Career Aspirations Alignment:
- Interest in growing within the creator economy ecosystem
- Desire to build expertise in digital business models
- Ambition to eventually lead larger content or business development teams
- Passion for supporting creative professionals&apos business success
