About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
Job Description
Key Responsibilities
- Leverage data analytics to support portfolio management, product development, sales, and digital engagement teams.
- Build and deploy predictive models using techniques such as regression, gradient boosting, NLP, and neural networks.
- Empower end-to-end marketing campaign operations, including performance tracking, analysis, and optimization.
- Enable digital adoption through targeted, omni-channel engagement strategies.
- Coordinate marketing analytics strategies across business functions to align with country overall objectives.
- Standardize data practices and campaign performance metrics.
- Support stakeholders in applying analytics for customer acquisition, retention, and digital engagement.
- Facilitate knowledge sharing and best practice exchange across teams.
- Balance Group-wide consistency with local market customization.
Required Skills & Qualifications
- 23 years of hands-on experience in data analytics, marketing analytics, or data science roles.
- Proficiency in SQL, SAS, and Python for data manipulation, analysis, and modeling.
- Strong background in data science, machine learning, and marketing analytics.
- Experience in campaign design, customer segmentation, and lifecycle marketing.
- Familiarity with SME banking, fintech, or consulting environments is a strong advantage.
- Excellent communication and stakeholder management skills across diverse teams and geographies.
- Ability to translate complex data insights into actionable business strategies.
Additional Requirements
Be a Part of the UOB Family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
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