Meta Ads Media Buyer

About Insurance Institute of Canada

The Insurance Institute of Canada is a professional education and career-development organization serving Canada's property and casualty insurance industry. It provides educational resources, professional designations, certifications, and career development opportunities for insurance professionals across Canada.

Job Overview

We are seeking an experienced Meta Ads Media Buyer to develop, manage, and optimize paid advertising campaigns across Facebook and Instagram. The role focuses on increasing awareness of educational programs, generating qualified leads, and supporting enrollment growth through effective digital advertising strategies.

Key Responsibilities

Plan, launch, and manage Meta Ads campaigns aligned with marketing objectives.

Develop audience targeting strategies to reach insurance professionals and prospective learners.

Promote professional education programs, certifications, and career-development opportunities.

Monitor campaign performance, including CPA, CPL, CTR, conversion rates, and ROAS.

Conduct A/B testing on ad creatives, messaging, audiences, and placements.

Optimize campaign budgets and bidding strategies to improve lead generation.

Analyze advertising data and identify opportunities to improve performance.

Implement retargeting campaigns to engage prospective students and interested audiences.

Collaborate with marketing and creative teams to develop effective advertising materials.

Prepare campaign reports and provide data-driven optimization recommendations.

Requirements

Hands-on experience with Meta Ads Manager.

Strong understanding of Facebook and Instagram advertising.

Experience in lead generation and conversion-focused campaigns.

Knowledge of audience segmentation, retargeting, and A/B testing.

Familiarity with Meta Pixel, conversion tracking, and campaign analytics.

Ability to manage advertising budgets and optimize campaign performance.

Strong analytical, communication, and reporting skills.

Experience in education, professional services, or membership-based organizations is an advantage.

Employment Details

Work Arrangement: Remote

Contract Duration: To be confirmed

Compensation: Based on experience and project scope

• Performance Incentives: Based on agreed campaign objectives