Missions
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rights-holders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
In Asia, SPORTFIVE has over 30 years of proven performance with offices in Singapore, Sydney, Shanghai, Hong Kong, Tokyo and Seoul. The industry leading agency specialises in delivering a comprehensive range of solutions and services for brands, right-holders and fans across the whole value chain. With dedicated teams focused on media and brand-led sales, content production, turn-key event management, design studio, digital marketing and activation, SPORTFIVE is well placed to support brands and rights-holders in creating valuable partnerships in the region.
SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Esports, Motorsport, Handball, Tennis, American Football, Basketball, Ice Hockey, Rugby, Olympics and Multi-Sport Events and many more.
Role Overview
The Media Sales Associate/Senior Associate plays a critical role in driving broadcast media sales and ensuring end-to-end coordination from deal closure to client servicing and event delivery. This role requires a proactive, client-focused individual who can manage multiple stakeholders and ensure fulfilment of obligations by both internal teams and external partners.
Key Responsibilities
- Broadcast Media Sales & Revenue Growth
- Drive and achieve assigned media sales targets through proactive client engagement and pitch strategies.
- Identify and pursue new media sales opportunities across the APAC region.
- Client Servicing & Deal Management
- Act as the primary contact point for clients, maintaining strong and responsive relationships.
- Manage deal flow from negotiation through to execution, ensuring client satisfaction and timely delivery of commitments.
- Follow up with clients to ensure deal processing and contract closure within deadlines.
- Broadcast Fulfilment & Coordination
- Work closely with Production and Delivery team to ensure media production and delivery meet client expectations and contractual obligations.
- Coordinate with broadcasters and partners to ensure alignment with SPORTFIVE standards and schedules.
- Lead Anti-Piracy Operations Setup Alongside Director, Broadcast Services, oversee the planning and operational implementation of anti-piracy efforts in collaboration with appointed Anti-Piracy Agency (Athlethia), ensuring full alignment with tournament schedules and broadcaster rights.
- Rights Protection & Stakeholder Coordination Act as the central liaison with all official broadcasters, digital platforms, partners, and social media teams to enforce IP protection, manage content rights, and facilitate whitelisting across platforms.
- Issue Resolution & Technical Oversight Work closely with the agency to monitor and resolve infringement reports, coordinate takedown requests, and troubleshoot false claims, especially during live match windows.
- Cross-Team Collaboration
- Collaborate with the Sponsorship and Operations teams to ensure media coverage supports sponsorship commitments.
- Actively contribute to pre-event planning and onsite execution to ensure smooth broadcast operations.
- Market Intelligence & Reporting
- Gather and analyse market information to support business development efforts and strategic planning.
- Prepare sales and delivery reports as required.
- Tournament Support & Ad Hoc Duties
- Provide hands-on support during tournaments or events across the region.
- Be flexible to undertake any operational or client servicing tasks that arise during key activations.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related discipline.
- Minimum 13 years experience in media sales, preferably within sports, broadcasting, or events.
- Strong understanding of APAC media and broadcast landscape.
- Proven track record of sales target achievement and client relationship management.
- Excellent communication and coordination skills; ability to manage multiple stakeholders.
- Highly organised with strong attention to detail.
- Willingness to travel up to 50% of the time, including occasional weekends during tournaments.
Job Conditions
This role is located on site at our Singapore office.
Category
Sales
Type of contract
Regular
Contract start date
08/07/2025
Reference
2243
