JOB SUMMARY
We are seeking a Media Planner to join our in-house media team. This role is central to how we plan, activate, and optimize digital campaigns across performance, brand, and full-funnel objectives. Acting as an internal media agency, you will partner with brand teams and leading platforms (Google, Meta, TikTok, The Trade Desk, etc.) to deliver data-driven, scalable, and impactful media execution.
KEY ACCOUNTABILITIES
Strategic Media Planning
- Translate brand briefs into clear, insight-led media strategies across paid social, programmatic/display, video, search, and e-commerce.
- Recommend channel mix, targeting frameworks, and budget allocations aligned with business goals.
- Present compelling planning decks and investment rationales to secure stakeholder buy-in.
Media Buying & Campaign Management
- Execute media buys in line with approved plans and budgets
- Set up, monitor, and optimize campaigns on media platforms and buying tools
- Manage booking confirmations, material deadlines, trafficking, and launch checks
- Liaise with media owners, publishers, and platforms on rates, placements, and performance
- Ensure campaigns are delivered on time, in full, and within budget
Performance Management & Optimization
- Monitor pacing, delivery, and KPIs (ROAS, CPM, CPV, reach, frequency, etc).
- Apply real-time optimizations across bids, budgets, audiences, and creatives.
- Provide weekly insights and recommendations to maximize efficiency and impact.
Reporting, Insights & Analysis
- Deliver weekly, monthly, and post-campaign reports in collaboration with local brand teams.
- Extract actionable insights to inform future planning cycles and creative strategies.
- Build a library of benchmarks and best practices to scale learnings across markets.
Stakeholder & Platform Collaboration
- Serve as the primary digital media contact for brand and market teams.
- Partner with platform reps on best practices, A/B testing, and quarterly reviews.
- Align media execution with broader brand and e-commerce strategies to ensure consistency across the customer journey.
Process, Governance, Tools
- Maintain centralized documentation (media calendars, budget trackers).
- Uphold compliance with brand safety, ad policies, and measurement standards.
- Identify opportunities to streamline workflows and enhance operational efficiency
JOB QUALIFICATIONS
- 24 years of hands-on experience in digital media planning and buying (in-house or agency).
- Proficiency with at least two major platforms (Meta, Google Ads, DV360, TikTok, Snapchat, The Trade Desk).
- Strong analytical skills with the ability to interpret and act on performance data.
- Excellent project management and communication skills; adept at stakeholder coordination.
- Proven ability to manage multiple campaigns and markets simultaneously with attention to detail.
Preferred Qualifications:
- Experience with e-commerce media, remarketing frameworks, or full-funnel strategy.
- Familiarity with ad servers, tracking, and attribution tools.
- APAC market experience.
- Strong Excel/Sheets and presentation skills.
