Media Manager

Job Title: Manager, Experience & Activation, SEA

Description

We are Assembly – and we're not like the rest. We're the modern alternative agency, bringing together industry-leading data, talent, and tech to Find the Change That Fuels Growth for the best brands on the planet, including Lenovo, Fairprice, Cycle & Carriage, and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide – enabling brands to engage and move consumers anywhere. We use STAGE, Assembly's proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We're at the cutting edge of new media, technology, and platforms embedded in the lives of today's consumers, and we're tapped into how culture and communities needs change. We do this while staying steadfast in our commitment to Leave the World Better Than We Found It through measurable social and environmental impact work.

Assembly was named The Drum's APAC Media Agency of the Year in 2021

WHAT YOU'LL BE DOING ON ANY GIVEN DAY

Media Planning & Strategy:

• Develop and execute full-funnel media plans, ensuring alignment with business objectives.
• Drive strategic media recommendations and identify opportunities to enhance campaign performance.
• Ensure cross-channel integration across paid search, social, display, programmatic, and offline channels.

Client & Stakeholder Management:

• Serve as the day-to-day point of contact for client's stakeholders, ensuring smooth communication and alignment.
• Manage expectations, provide strategic guidance, and present media performance insights to clients.
• Work closely with the onshore and offshore activation team to oversee campaign execution and ensure flawless delivery.

Campaign Execution & Optimization:

• Oversee the launch, tracking, and optimization of media campaigns, ensuring efficiency and effectiveness.
• Troubleshoot performance issues across platform accounts and media partners, including Google Ads, Meta Ads Manager, and translate findings into clear feedback or briefs for implementation specialists
• Analyze performance data, extract insights, and recommend real-time optimizations.
• Ensure campaigns are delivering against KPIs and propose actionable improvements.

Reporting & Performance Analysis:

• Develop and present regular performance reports to clients, highlighting key takeaways and recommendations.
• Work with the data and BI team to ensure correct tracking and attribution for performance analysis.
• Monitor industry trends and emerging technologies to continuously refine media strategies.

Requirements

• 5 – 7 years of experience in paid media planning and activation (agency experience preferred).
• Strong understanding of cross-channel media buying, including paid search, social, programmatic, display, and video.
• Experience in client-facing roles, with the ability to manage multiple stakeholders.
• Strong project management skills and the ability to coordinate with multiple teams.
• Data-driven mindset with experience in campaign analysis and performance reporting.
• Proficiency in Google Ads, Meta Ads Manager, GA4, CM360 and other media platforms.
• Excellent communication, organizational, and problem-solving skills.