Media Buying Specialist (West)

Job Scope
- Plan and execute integrated paid media campaigns across social, search, display, and content discovery platforms to support organisational goals.

- Manage end-to-end campaign operations, including setup, budgeting, tracking, optimisation, and performance reporting.

- Drive content amplification through social media boosting strategies to maximise reach, engagement, and traffic.

- Monitor and optimise campaign performance using data-driven insights, including A/B testing and multi-channel analysis.

- Ensure accurate tracking and reporting through analytics tools (e.g. GA4, GTM) and maintain clear documentation.

- Collaborate with internal stakeholders and external partners to align campaigns with strategic priorities and governance requirements.

Working Arrangement:
Salary: $4000 - $5000/Month
Duration: 1 Year
Working Hours: Mondays to Fridays (9am to 6pm) .may be required to work beyond regular hours as needed, and time off in lieu will be granted accordingly.
Location: West

Requirements:
Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, Analytics, or related field, with 2-4 years of experience in performance marketing or digital advertising.

• Hands-on experience managing paid campaigns across Meta, LinkedIn, Google Ads (Search & Display), and content discovery platforms.

• Strong knowledge of ad operations, campaign management, and budget control across multiple campaigns.

• Proficient in analytics and tracking tools (e.g. GA4, GTM) with strong data analysis and reporting capabilities.

• Excellent communication, organisational, and documentation skills.

Preferred Skills

• Experience in higher education, public sector, or agency environments.

• Familiarity with lead generation campaigns, Looker Studio (or similar), and programmatic advertising.

• Understanding of content marketing and working within structured governance environments.

Key Competencies

• Detail-oriented with strong operational discipline.

• Data-driven, with strong problem-solving and optimisation mindset.

• Able to manage multiple priorities and collaborate effectively across teams.

• High level of accountability and ownership.

  EA License No.: 96C4864 (Shanice Lim Xin Ni)

  Reg. No.: R22110485