Job Description

Key Responsibilities:

1. Quality Assurance & Deliverable Management (The First Gate)

Serve as the primary filter for all agency and internal media deliverables.
Review, pressure-test, and refine media plans, measurement reports, and connected commerce briefs to ensure accuracy, strategic alignment, and output quality.
Ensure all media ecosystem recommendations remain anchored to the Laws of Growth evidence base and prioritize penetration and mental availability.

2. Ecosystem Strategy & Execution (Active Contributor)

Co-develop and execute regional media strategies across paid, earned, shared and owned channels.
Actively guide local brand teams and CBU teams in translating frameworks into robust, integrated media plans.
Identify and solve operational bottlenecks to ensure seamless campaign rollouts across the nine-market cluster.
Contribute to the design of and own implementation of the connected commerce roadmap that allows seamless execution across segments and markets

3. Agency Leadership & Operations

Manage day-to-day agency workflows and lead weekly work-in-progress (WIP) meetings.
Drive joint accountability and operational excellence, providing structured, constructive feedback to agency partners to continuously elevate the quality of their outputs.
Ensure a seamless end-to-end briefing process between local teams and the integrated agency network.

4. Data-Driven Measurement & Reporting

Oversee the implementation of regional tracking templates and measurement frameworks, including MMM and Brand Health Tracking.
Synthesize complex performance data into clear, actionable insights.
Develop conservative, defensible executive summaries that demonstrate media ROI and business impact, keeping complex methodology out of stakeholder-facing communications.

Requirements:

Masters/ Bachelors degree in relevant disciplines
12+ years of experience in media strategy, planning, and ecosystem leadership across digital and offline channels.
Technical Skills: Deep expertise in media measurement, investment frameworks, digital platform planning and campaign optimization.
Strategic Foundation: Strong working knowledge of Byron Sharp's Laws of Growth, specifically mental and physical availability, category entry points, and penetration over loyalty.
Leadership Competencies: Strategic Agility, Drives for Results, Creates Collaborative Relationships, and Problem Solving.