We're hiring a Marketing Specialist on behalf of our client, a leading company in the technology and digital services industry. In this role, you'll design and execute impactful marketing strategies to engage drivers, promote financial products, and strengthen brand perception. Working closely with stakeholders, you'll lead end-to-end campaigns and use data insights to drive user acquisition and business growth.
Key Responsibilities:
- Collaborate with internal and external stakeholders to design impactful driver communications and engagement strategies that strengthen user acquisition and enhance the brand image of financial products.
- Identify new opportunities and lead the design and execution of end-to-end campaigns and communications to drive business growth and achieve key performance indicators.
- Develop high-quality content and materials that build trust and loyalty in financial products, ensuring alignment with overall business objectives.
- Manage marketing performance reporting, ROI tracking, and campaign analysis for driver initiatives, using data insights to refine strategies and improve effectiveness through a continuous test-and-learn approach.
- Coordinate seamlessly with creative, business, legal, compliance, and external partners to deliver driver lending communications and campaigns excellently.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 23 years of relevant marketing experience.
- Strong understanding of the full marketing mix, with bonus knowledge of consumer lending products. Familiarity with the Singaporean marketing and media landscape, including above-the-line and below-the-line channels.
- Resourceful and creative, with experience collaborating with creative teams, providing clear briefs, and managing the creative process to deliver outstanding work.
- Strong writing skills to craft precise, engaging, and impactful content.
- Basic proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.) to support creative execution.
Interested candidates may apply through the application system or send it to [Confidential Information]. Shortlisted candidates will be notified.
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Morgan McKinley Pte Ltd
Koh Boon Sien
EA Licence No: 11C5502
EA Registration No. R1110345
