Must be in technology space and done B2B marketing
Main Responsibilities
Liaison with regional sales and product leadership to develop the GTM strategy for ASEAN/HK
Responsible for developing and owning regional Marketing strategy and driving outcomes for ASEAN market
Strategize and craft marketing campaigns to realise GTM strategy while maintaining optimum cost per lead ratio
Identify prospective clients and build a strong sales pipeline for the Sales Managers using different marketing channels LDR/cold - calling, email communications, LinkedIn, referrals and other direct marketing methods
Find unique ways to attract the attention of C-level executives
Initiate appointments with Sales team and sync-up with the respective Sales Manager to determine meeting output and follow up aggressively to close the deal
Manage regional budgets and spends
Track lead status on a daily, weekly and monthly basis to check performance against the marketing plan
Own regional events planning, execution and outcomes
Requirements:
5+ years Enterprise B2B experience in Regional Marketing in ASEAN/ HK
Experience in Telecom/ Cybersecurity/ Service provider segment preferred
