- IT MNC
- B2B marketing in technology industry
Responsibilities
- Liaison with regional sales and product leadership to develop the GTM strategy for ASEAN/HK
- Responsible for developing and owning regional Marketing strategy and driving outcomes for ASEAN market
- Strategize and craft marketing campaigns to realise GTM strategy while maintaining optimum cost per lead ratio
- Identify prospective clients and build a strong sales pipeline for the Sales Managers using different marketing channels - LDR/cold - calling, email communications, LinkedIn, referrals and other direct marketing methods
- Find unique ways to attract the attention of C-level executives
- Initiate appointments with Sales team and sync-up with the respective Sales Manager to determine meeting output and follow up aggressively to close the deal
- Manage regional budgets and spends
- Track lead status on a daily, weekly and monthly basis to check performance against the marketing plan
- Own regional events planning, execution and outcomes
Requirements:
- 5+ years Enterprise B2B experience in Regional Marketing in ASEAN/ HK
- Experience in Telecom/ Cybersecurity/ Service provider segment preferred
- Strong experience of running Marketing campaigns
- Good writing and verbal communications skills
(EA Licence No. 14C7000)
(EA Personnel Registration No : R1110355)
