The Marketing Science team is charged with driving good measurement, demonstrating the ROI/value of the platform, developing best practices and informing product development. The Marketing Science Partner, South East Asia will work with internal and external stakeholders to advise clients and the industry on measurement strategy and work with them on an ongoing basis to adopt better measurement as a way to improve business performance.
We are seeking a highly quantitative measurement professional with direct response/performance market experience to drive the Meta measurement and vertical strategy in South East Asia. We're looking for people with performance marketing and critical thinking skills to successfully influence how clients, agencies and the wider industry conduct and use measurement.
The Marketing Science Partner, SEA role involves developing client relationships, engaging with and influencing key clients in the region. They will be responsible for working with client teams in designing tests and analysing data sets to help understand and improve the effectiveness of their advertising across digital platforms and across media from a direct response and brand perspective.
Responsibilities
- Partner with Meta sales team to drive meaningful, strategic relationships with Meta's clients through measurement and learning agendas that highlight how a client can improve business outcomes by employing better measurement techniques
- Manage a complex set of client relationships across industry and client groups, functions, brands, agencies, to drive clients measurement objectives
- Conduct in-depth custom analysis and ad effectiveness studies to understand the relative impact of different marketing strategies across digital platforms and across media
- Communicate complex research results to business/non-technical audience
- Derive insights and measurement proof points for the region and work with marketing teams to take them to market
- Educate clients, agencies and the industry on Meta's measurement and research capabilities
- Provide feedback to and collaborate with cross-functional teams such as Product and R&D to identify opportunities for new features, products and partnerships and drive client engagement around measurement innovation, including products alphas and beta
Minimum Qualifications
- 3-5 years experience analysing and manipulating data sets to understand patterns and provide client insights using SQL/R/Python
- Bachelor's degree or equivalent required, an advanced degree in statistics, economics, behavioral or social science or a related quantitative degree preferred
- Proven verbal and written communication skills with ability to work cross-functionally and influence clients
- Direct experience converting business problems into hypothesis that can be proven with data
- Direct experience independently scoping and executing analytical projects from start to finish
- Knowledge of statistical or machine learning concepts such as experiment design, hypothesis testing, regression, classification models etc
- Client-facing experience, including experience driving change through adoption of new products or research methods
- Interpersonal skills with demonstrated ability to communicate technical content to non-technical audiences
Preferred Qualifications
- Good understanding of the advertising industry (especially online) and measurement methods/technologies most commonly used (e.g. attribution)
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
