Marketing & Sales Director / Senior Manager (Residential & Hotel)

1. Strategic Leadership & Planning

. Develop and execute integrated sales and marketing strategies for both residential developments and hotel operations.

. Conduct market research to identify trends, customer preferences, competitive positioning, and demand forecasting.

. Set annual sales targets, marketing budgets, pricing strategies, and revenue goals.

. Oversee brand positioning to ensure consistency across residential projects and hotel properties.

2. Sales Management

Residential

. Lead sales teams in launching residential projects (condominiums, serviced apartments, villas, etc.).

. Manage sales cycles including lead generation, show unit visits, negotiations, and closing.

. Oversee sales agents, real estate partners, and external agencies.

. Monitor buyer sentiment and adjust sales strategies accordingly.

Hotel

. Develop hotel revenue and sales plans across segments: corporate, leisure, MICE, travel trade, OTA, and groups.

. Build partnerships with travel agencies, online platforms, tour operators, and corporate clients.

. Review pricing, promotions, and distribution channels to maximize occupancy and RevPAR.

3. Marketing Management

. Plan and execute multi-channel marketing campaigns (digital, offline, Public Relations, media, events).

. Manage brand identity, creative development, and marketing collateral.

. Oversee digital marketing including social media, SEO/SEM, website content, and CRM.

. Coordinate launch events, roadshows, open houses, and hotel promotional events.

4. Revenue Optimization & Performance Tracking

. Analyze sales performance, conversion funnels, occupancy trends, and revenue data.

. Implement revenue management strategies for hotel operations (dynamic pricing, demand forecasting).

. Recommend improvements in pricing, promotions, and product offerings.

. Prepare monthly and quarterly business performance reports for senior management.

5. Stakeholder & Partnership Management

. Collaborate with developers, architects, designers, and operations teams for residential projects.

. Partner with hotel operators, GMs, and revenue managers to align marketing and sales strategies.

. Manage relationships with media, advertising agencies, Public Relations firms, and digital marketing vendors.

. Build strong ties with government agencies, tourism boards, and corporate partners.

6. Team Leadership

. Lead and mentor sales and marketing teams across both sectors.

. Set KPIs, conduct performance evaluations, and provide training.

. Recruit and develop high-performing team members.

7. Customer Experience & Relationship Management

. Oversee customer service standards for property buyers and hotel guests.

. Implement CRM strategies to drive loyalty, repeat purchases, and positive reviews.

. Resolve escalated customer issues professionally.

8. Budgeting & Cost Control

. Manage and optimize marketing and sales budgets.

. Ensure cost-efficiency in campaigns, events, and partnerships.

. Review ROI of all activities and eliminate non-performing spend.

9. Compliance & Administration

. Ensure all marketing materials comply with real estate regulations and hotel brand standards.

. Oversee documentation for property sales, promotions, and contracts.

. Maintain confidentiality of business, client, and financial information.

Summary

The Marketing & Sales Director for Residential & Hotel sectors is responsible for driving revenue, managing brand visibility, optimizing sales channels, and leading cross-functional teams to achieve business goals in property development and hospitality environments.

Qualifications:

1. Educational Background

• Bachelor's Degree in Marketing, Business Administration, Hospitality Management, Real Estate, or related field.
• Master's Degree (MBA or related) is a strong advantage.
• Professional certifications in Digital Marketing, Revenue Management, Real Estate Sales, or Brand Management are beneficial.

2. Professional Experience

Residential / Property Development

• Minimum 10-15 years of experience in sales and marketing roles, with at least 5 years in senior leadership.
• Proven track record of managing residential project launches, sales strategies, show galleries, and agency networks.
• Experience handling property pricing strategies, market studies, and launch campaigns.

Hotel / Hospitality

• Strong background in hotel sales and marketing, including corporate, MICE, leisure, and OTA segments.
• Experience working with hotel operators, GMs, and revenue teams.
• Proven success in improving RevPAR, ADR, occupancy, and market share.