Marketing/Sales Coordinator
Department: Sales
Reports to: Sales Director, APAC
Employment Type: Full-time
Experience Level: Junior (6 months-3 years) or Internship experience.
Position Overview
We are seeking a dynamic and motivated Sales & Marketing Executive/Coordinator to join our growing team. This role focuses on hands-on marketing execution with a particular emphasis on market intelligence and analysis, external-facing marketing activities and event management that supports our sales team's objectives. The ideal candidate will have 6 months-3 years or Internship experience in customer-facing marketing roles and a proven track record in event coordination and execution.
Key Responsibilities
Sales Support
- Work with the central team to generate and qualify marketing leads through events, digital marketing campaigns, and content marketing
- Support sales team with presentations, marketing materials, case studies, and competitive intelligence
- Coordinate sales enablement activities and training material development
- Track and report on lead quality and conversion metrics to optimise marketing efforts
- Conducting comprehensive market research and analysis to identify emerging trends, consumer preferences, and industry dynamics.
- Gathering and analysing data from various sources, including industry reports, market surveys, consumer, feedback, and competitor analysis.
- Preparing comprehensive market intelligence reports, presentations, and recommendations for senior leadership and stakeholders.
- Staying up to date with industry regulations, economic trends, and technological advancements that may impact the market landscape.
- Conduct competitive analysis and market research to provide context to sales performance and identify growth opportunities.
- Evaluate the sales pipeline to assess the health of opportunities at various stages.
Marketing Execution
- Plan, coordinate, and execute marketing events including trade shows, webinars, workshops, and networking events
- Manage event logistics from concept to completion, including coordination, booth setup, and post-event follow-up
- Create and distribute marketing materials for events and campaigns
- Support digital marketing initiatives including social media content, email campaigns, and website updates
- Conduct market research to identify new opportunities and competitive insights
- Represent the company at industry events, trade shows, and networking functions
- Build and maintain relationships with event organizers, industry partners, and key stakeholders
- Coordinate speaking opportunities and thought leadership activities
- Develop and maintain a calendar of relevant industry events and marketing opportunities
Collaboration & Reporting
- Work closely with sales team to ensure marketing activities generate quality leads and support sales objectives
- Collaborate with internal teams to ensure consistent brand messaging across all touchpoints
- Prepare regular reports on marketing activities, lead generation performance, and event ROI
- Support other marketing initiatives and campaigns as needed
Required Qualifications
Education & Experience
- Bachelor's degree in Marketing, Business, Communications, or related field
- 1-5 years of experience in marketing, preferably in external-facing or customer-facing roles
- Proven experience in event planning, coordination, and execution
- Experience with lead generation and sales support activities through marketing channels
