About the job
As we move forward into this digital age, we need to better understand the needs of not just the many, but of our youth today (tertiary segment). We're looking for an energetic marketing enthusiast who is open to challenges, hungry for answers, tech-savvy, always on-trend, passionate about home furnishing and the IKEA brand. Someone who is open minded but seeks to know how to gain brand traction with our future home owners, and deliver a campaign with the IKEA personality and tone of voice to appeal to them and deepen brand love.
Your assignment
- You will lead, organise and execute a simple brand and market study to identify gaps amongst the youth segment here, specifically the tertiary students in Singapore.
- One objective from this study is also to help us gain better insights brand awareness, perception, preferences and current home furnishing needs of tertiary students. Some demographic and psychographic analysis will be needed.
- You will spend time to understand and implement marketing tasks in the team (Advertising, PR, Social Media, Loyalty Marketing, etc.) to grain better understanding of marketing implementation.
- You will work closely with the marketing and commercial teams, and be exposed to operational workflows which may include working with the stores, agencies, vendors or other administrative tasks.
- Marketing communications knowledge learnt will then be applied to findings from the study by producing a locally relevant campaign that will appeal to this youth segment.
- You will regularly prepare the progress reports and present to the relevant stakeholders.
Your profile
- You are driven by a deep curiosity to explore and uncover new knowledge through research.
- You are resourceful, able to prioritise and structure your own work, possess excellent communication, detail-oriented, not afraid to try something new, and adapt well to new or challenging environments.
- You have a deep interest in marketing communications, retail and passion for home furnishing.
