Marketing & PR Manager

Location: Queenstown

Industry: Automotive

This responsible for developing and executing comprehensive marketing strategies and strategic Public Relation plans to promote the products across various channels

Key Responsibilities

Marketing

. Plan, execute, and optimize digital and traditional marketing campaigns to promote the brand

. Develop and implement marketing strategies the company(Sales & Aftersales)

. Manage advertising, media buying, and public relations efforts

. Oversee content creation and ensure consistent brand messaging across all platforms

. Drive customer engagement through targeted email campaigns, social media, and events

. Collaborate with cross-functional teams to align marketing efforts with business goals

. Monitor and report on key performance metrics for marketing initiatives

. Manage budgets and allocate resources effectively to maximize ROI

. Plan and support product launches, trade shows, and dealer promotions

Public Relations

. Responsible for developing and executing strategic public relations plans that align with the organization's broader goals and objectives

. Setting clear, measurable objectives, identifying target audiences, and crafting key messages that will resonate with those audiences

. Create annual and quarterly public relations plans with key campaigns, milestones, and activations

. Safeguard and enhance organization and brands reputation by continuously monitoring public sentiment, both online and offline, and addressing any negative feedback or perceptions promptly

. Proactively work to build and maintain a positive image for organization and brands by highlighting its achievements, values, and contributions to society

Media Relations

. Build and maintain strong relationships with the media

. Develop and nurture relationships with editors, journalists, KOLs, and media outlets by pitching stories, arranging interviews, and generating media coverage that promotes brands and organisation's messages, products, or services

. Secure proactive media coverage in mainstream media, lifestyle, trade, and automotive media (or relevant to industry)

Reputation & Crisis Management

. Safeguard and enhance organization and brands reputation by continuously monitoring public sentiment, both online and offline, and addressing any negative feedback or perceptions promptly

. Proactively work to build and maintain a positive image for organization and brands by highlighting its achievements, values, and contributions to society

. Identify risks early and manage public relations responses to potential issues, complaints, or crises

. Develop and maintain a comprehensive Crisis Communications Plan, including escalation protocols

. Act as the key lead during crisis situations -managing stakeholder communications, media responses, and internal updates

. Prepare crisis holding statements, Q&A documents, and real-time reactive messaging

. Conduct regular crisis simulations and media training for leadership and spokespeople

. Lead crisis communication planning and messaging frameworks

Public Relations Campaigns & Event Management

. Organizing and managing events such as press conferences, product launches, and community outreach programs to promote the organization and engage with stakeholders

. Coordinate media attendance and coverage for product launches, partnerships, and corporate events

Key Requirements

. At least 5 years of experience in marketing, and public relations management preferably in the automotive industry or consumer goods sector

. Strong expertise in digital marketing, including social media, SEO, SEM, email campaigns, and content marketing

. Proficient in data analysis and using analytics tools (e.g., Google Analytics, CRM systems)

. Experience with brand management and strategic positioning

. Ability to work with creative teams to produce high-quality content and materials to engage and resonate with the public and embody the brand's values

. Ability to analyse public sentiment, media coverage and effectiveness of public relations campaigns for making informed decisions and adjustments

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Kindly email your resume in a detailed Word/pdf format to [Confidential Information]

We regret that only shortlisted candidates will be notified

People Profilers Pte Ltd

EA Registration Number: R25127279

EA license number 02C4944

EA Personnel: Lee Kah Yung (Roger)