Job Description

Key Responsibilities

1. Digital Advertising & Campaign Management

Plan, manage and optimize Google Ads and Meta Ads campaigns.
Manage advertising budgets, audience targeting, keyword selection, creative testing and campaign performance.
Monitor cost per lead, cost per booked appointment and cost per attended new patient.
Set up and monitor conversion tracking to understand which campaigns generate genuine patient enquiries and appointments.
Identify underperforming campaigns and recommend improvements to maximize marketing returns.

2. Patient Enquiry & Appointment Conversion

Coordinate incoming patient enquiries through calls, WhatsApp and other channels.
Ensure timely follow ups on missed calls and outstanding enquiries.
Track the enquiry to booking and booking to attendance process across all three clinics.
Work with clinic teams to identify reasons for missed appointments, unconverted enquiries and patient drop-offs.
Recommend practical ways to improve appointment conversion and patient acquisition.

3. Content Creation & Brand Development

Plan and develop engaging social media content, including Instagram Reels, educational posts and dentist-led videos.
Coordinate content planning, filming, editing and publishing with dentists and clinic teams.
Develop content that builds awareness, trust and familiarity with Tooth Stories and its dentists.
Maintain consistent brand messaging and visual identity across all clinic locations.
Identify relevant local trends, community topics and opportunities to keep the brand visible and engaging.

4. Marketing Performance & Reporting

Prepare regular reports on advertising expenditure, enquiries, bookings, attended appointments and campaign performance.
Analyze the effectiveness of marketing activities and identify opportunities for improvement.
Where data is available, track treatment conversion and revenue attributable to marketing campaigns.
Recommend marketing priorities and budget allocation based on measurable results.
Work with management to establish clear campaign objectives, KPIs and action plans.

5. Local Marketing & Clinic Growth

Identify opportunities to increase awareness and attract new patients within the neighborhood's surrounding each clinic.
Coordinate local marketing initiatives and campaigns tailored to individual clinic locations.
Support patient engagement and brand building initiatives across the business.
Monitor competitor activity and relevant market trends to identify growth opportunities.

Requirements

2-4 years of relevant experience in digital marketing, performance marketing or customer acquisition.
Hands on experience managing Google Ads and Meta Ads campaigns.
Able to interpret campaign data, manage budgets and make optimization decisions independently.
Understanding of lead generation, conversion tracking and performance measurement.
Strong content planning and social media skills, particularly short-form video and Instagram Reels.
Good communication and coordination skills, with the confidence to work with dentists and clinic teams.
Organized, proactive and comfortable managing multiple campaigns and locations.
Commercially minded, with an interest in understanding how marketing translates into actual business results.