Company Overview
OverEasy Pte. Ltd. is a vibrant American diner in Singapore by Marina Bay. Since 2009, it offers classic American dishes with a modern twist, creating a lively atmosphere inspired by the 1960s and 70s.
Job Summary
Create engaging social media content and manage digital marketing campaigns to build OverEasy's brand identity and drive customer engagement and loyalty.
Responsibilities
- Create high-quality, Instagrammable photos and TikTok/Reels videos to enhance brand identity and attract target audiences
- Plan and execute monthly promotional campaigns, restaurant deals, and festive specials such as Chinese New Year and Mother's Day to increase customer traffic
- Manage the Google Business Profile by updating information, responding to customer reviews, and maintaining a positive online presence
- Develop and run targeted Facebook and Instagram advertising campaigns to reach and engage local customers
- Identify and collaborate with local food influencers (KOLs) and nearby business partners to expand brand reach and community engagement
- Manage the customer database and loyalty programs to encourage repeat visits and strengthen customer relationships
- Utilize Canva or basic design tools to create visually appealing marketing materials aligned with brand guidelines
- Write clear, engaging copy in English for social media posts, promotions, and digital content to effectively communicate brand messages
- Demonstrate a proactive and creative mindset with a passion for food and comfort working in a hands-on operational environment
Preferred competencies and qualifications
- Junior, Intern, or Fresh graduate candidates are welcome to apply
- Send in your resume to [Confidential Information]
