Responsibilities:
- Build, test and deliver lifecycle messages.
- Execute messaging optimization and best practice adoption.
- Run split and multivariate tests, ensuring test protocols are administered to minimize bias.
- Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
- Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles, and ensure they are addressed.
- Monitor messaging programs and campaigns and mitigate or flag issues to partners.
- Manage traffic messages utilizing targeting capabilities.
- Implement and audit all analytic encoding to enable messaging effectiveness.
- Drive messaging reporting and run adhoc analysis as and when requested.
- Ensure all messages conform to GDPR (general data protection regulation), and other legal or compliance requirements.
Basic Requirements
- Bachelor's Degree in Marketing, IT, Computer Science, or related field
- At least 2 + years of experience in Marketing executing CRM/Lifecycle channel optimization and insights.
- Experience in Email, Push, SMS, in-app messaging channels and platforms.
- Must have working knowledge of SQL and template scripting (e.g. AMPscript, Liquid)
- Must have working knowledge of Salesforce Marketing Cloud, Braze, or other lifecycle marketing tools.
- Proficiency in building HTML emails from assets files, make message template adjustments and can articulate more complex needs to developers.
- Good to have experience Jira or Confluence.
- Working knowledge of email and mobile channel best practices.
- Excellent stakeholder management skills.
Interested Applicants, please email your resume to (R1441955), stating the position as the subject title in the email. All Applications will be handled with strict confidentiality.
