Marketing officer

Job Title: Marketing Officer

Job Summary

The Marketing Officer is responsible for planning, developing, and executing marketing strategies to promote the company's products or services. The role focuses on increasing brand awareness, generating leads, and supporting sales objectives through effective marketing campaigns and market research.

Key Responsibilities

• Develop and implement marketing plans and campaigns aligned with company goals

• Conduct market research to identify customer needs, trends, and competitor activities

• Manage and execute digital marketing activities (social media, email, website content, online ads)

• Assist in creating promotional materials such as brochures, presentations, and advertisements

• Monitor and analyze campaign performance and prepare marketing reports

• Coordinate with sales, design, and external vendors or agencies

• Maintain brand consistency across all marketing channels

• Support event planning, product launches, and promotional activities

• Manage marketing budgets and ensure cost-effective execution

Job Requirements / Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field

• Proven experience as a Marketing Officer or similar role (1-3 years preferred)

• Strong understanding of marketing principles and digital marketing tools

• Excellent written and verbal communication skills

• Ability to analyze data and generate actionable insights

• Proficiency in MS Office knowledge of marketing software and analytics tools is an advantage

• Creative thinking with strong attention to detail

• Ability to work independently and as part of a team

• Strong organizational and time-management skills

Preferred Skills (Optional)

• Experience with social media management and content creation

• Knowledge of SEO/SEM and online advertising platforms

• Graphic design or basic video editing skills

• Experience working with CRM or marketing automation tools