Position Overview
The Marketing Manager will be responsible for driving strong brand positioning and delivering consistent brand messaging in line with Zeekr's premium and tech-luxury positioning.
This role will be based in Singapore, working closely with local distributors, regional headquarters, as well as the Malaysia marketing team, to ensure all marketing initiatives are aligned with Zeekr's global brand strategy and standards.
Key Responsibilities
Brand & Marketing Strategy
- Support the development and execution of integrated marketing strategies in Singapore, aligned with Zeekr's global brand positioning and direction.
- Ensure consistent communication of Zeekr's premium technology and luxury positioning across all channels and touchpoints.
- Support the planning and execution of brand campaigns, product launches, and key marketing initiatives to strengthen brand awareness and market presence.
Digital Marketing & Social Media
- Work closely with the local distributor to plan, manage, and optimise digital marketing campaigns across platforms such as Meta, Google, and other relevant channels.
- Drive performance marketing initiatives to generate quality leads and enhance brand visibility.
Media Relations & PR Support
- Support media engagement, press relations, and PR initiatives to strengthen Zeekr's brand presence.
- Coordinate media events, press drives, and brand storytelling initiatives.
Distributor Marketing Support
- Ensure alignment with the local distributor on marketing direction, brand communication, and campaign execution.
- Provide clear marketing guidelines, toolkits, and brand assets to support dealer marketing activities.
User Operations
- Plan and execute user engagement initiatives to strengthen customer loyalty and ownership experience.
- Drive community building through owner events, user engagement programmes, and platform enhancements.
Cross-Market Collaboration
- Work closely with the Malaysia marketing team to ensure alignment, knowledge sharing, and consistency in brand direction and execution across markets.
Job Requirements
Education
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
Experience
- 5–8 years of marketing experience, preferably within automotive, luxury, technology, or premium consumer brands.
- Must be based in Singapore, with strong understanding of the local market, consumer behaviour, and media landscape.
- Prior experience working with an automotive brand principal or distributor is highly preferred.
- Proven experience in integrated marketing campaigns, digital marketing, and on-ground activations.
Skills & Competencies
- Strong understanding of brand marketing, digital ecosystem, and campaign management.
- Experience in executing product launches, marketing events, and brand activations.
- Strong stakeholder management and cross-functional coordination skills.
- Ability to thrive in a fast-paced, dynamic environment.
Language
- Excellent proficiency in English (spoken and written).
- Mandarin is an added advantage for regional coordination.
Additional Advantage
Experience in the EV or new energy automotive industry is a strong advantage.
