Marketing Manager - Victoria's Secret

Position Summary

We are seeking an experienced and dynamic Marketing Manager to lead and execute integrated marketing, advertising, public relations and promotional initiatives for Victoria's Secret. The successful candidate will be responsible for strengthening brand awareness, driving customer engagement and supporting business growth through impactful marketing campaigns and strategic brand partnerships.

Key Responsibilities

1. Marketing Strategy & Campaign Management

• Develop and execute comprehensive marketing plans and strategies in alignment with Victoria's Secret brand guidelines and business objectives.
• Plan, implement and oversee the annual marketing and promotional calendar to drive brand awareness, customer engagement, store traffic and sales performance.
• Collaborate closely with the brand team to develop and execute seasonal marketing campaigns, product launches and promotional initiatives.
• Research and analyse competitor marketing activities, market trends and consumer insights to identify opportunities for brand growth.
• Ensure all marketing initiatives are aligned with brand positioning and obtain the necessary approvals prior to execution.

2. Public Relations & Media Management

• Develop and implement public relations and media strategies to enhance brand visibility and strengthen brand reputation.
• Establish and maintain strong relationships with local, regional and international media contacts, agencies and key stakeholders.
• Coordinate media interviews, press conferences, publicity events and other brand-related activities.
• Manage media communications and provide recommendations on public relations strategies, including handling sensitive or crisis-related situations.
• Represent the company in media engagements and external communications.

3. Events & Promotional Activities

• Conceptualize, plan and execute brand events, promotional campaigns, product launches and special projects.
• Oversee the end-to-end coordination of marketing events, ensuring timely execution and alignment with brand standards.
• Manage external advertising and public relations agencies, vendors and other third-party partners to ensure effective campaign delivery.
• Monitor campaign and event performance, prepare post-event reports and provide recommendations for future improvements.

4. Digital & Social Media Marketing

• Oversee the brand's social media presence and digital marketing initiatives to strengthen online engagement and brand visibility.
• Work closely with relevant teams to ensure timely website updates and consistent brand communications across digital platforms.
• Monitor digital marketing trends and identify opportunities to enhance the brand's online presence.

5. Budget & Performance Management

• Develop and manage the annual marketing, advertising, public relations and promotional budget.
• Prepare budget proposals, cost projections and expenditure reports to ensure effective utilisation of marketing resources.
• Monitor campaign performance and provide regular marketing updates and reports to management.

Requirements

• Bachelor's Degree in Marketing, Communications, Public Relations or a related discipline.
• Minimum 4–5 years of relevant marketing experience, preferably within the luxury, fashion, beauty or premium retail industry.
• Proven experience in developing and executing integrated marketing campaigns, PR strategies and brand events.
• Strong understanding of digital marketing and social media platforms.
• Excellent communication, presentation and stakeholder management skills.
• Strong project management, organisational and problem-solving abilities, with the ability to manage multiple priorities in a fast-paced environment.
• Resilient, adaptable and commercially minded, with a good understanding of evolving market trends and consumer behaviour.
• Excellent command of written and spoken English. Proficiency in additional languages will be an added advantage.