Marketing Manager

We are seeking a Marketing Strategy Manager to lead the strategic direction and growth of our Telegram Collective and related marketing initiatives. As the department head, you will own the roadmap for expanding our Telegram network, strengthening audience engagement, and aligning content and commercial strategies to meet business goals. You will lead a multidisciplinary team, oversee key client relationships, and be responsible for turning insights into strategic action that drives sustainable growth.

For more details, you can visit the site here: https://telegramco.sg/

What you will do:

Telegram Network Growth & Strategy

• Develop and execute strategies to expand and strengthen our network of Telegram channels, with the goal of increasing subscriber base, reach, and engagement.
• Stay ahead of Telegram marketing best practices, platform updates, and emerging trends to inform growth tactics.

Performance Monitoring & Optimization

• Lead the evaluation of marketing performance through rigorous tracking, analysis, and interpretation of key performance metrics.
• Prepare and present Monthly Analysis Reports with actionable insights to guide business decisions and content strategy.
• Continuously test, iterate, and optimize initiatives to improve reach, engagement, and channel performance.

Commercial & Revenue Strategy

• Monitor and steer revenue performance of Telegram Collective, ensuring competitive pricing while aligning with overall business growth targets.
• Partner with commercial teams to provide data-informed recommendations that support campaign strategy and client sales outcomes.

Client Engagement & Relationship Management

• Oversee client communications, ensuring timely responses and a high standard of service delivery.
• Resolve client issues effectively and maintain strong relationships to support long-term partnerships.
• Review campaign briefs and guide execution teams to ensure alignment with strategic objectives.

Content & Community Strategy

• Collaborate with marketing strategists and content creators to ideate and curate compelling Telegram content.
• Oversee content scheduling, curation, and engagement efforts, including responding to audience enquiries and community management.
• Contribute to the creation of content marketing articles and campaigns that drive audience interest and commercial value.

Team Leadership & Collaboration

• Supervise team members and delegate tasks across execution and reporting functions.
• Foster a collaborative, high-performing team culture focused on learning, growth, and innovation.

A successful candidate should have:

• At least 6 years of experience in digital marketing, content, audience growth, business development or a related field.
• Bachelor's degree in Marketing, Communications, Business or a related field.
• Candidates with proven experience growing and managing a network of channels and communities will be prioritised.
• Strong commercial, analytical and strategic thinking skills.
• Experience leading teams and driving measurable business outcomes.
• Entrepreneurial mindset and bias towards action - comfortable identifying opportunities, testing ideas and building initiatives from the ground up.
• Comfortable operating independently, making decisions and taking ownership in a fast-paced environment.
• Curious and adaptable, with a strong interest in digital platforms, emerging trends and audience behaviour.

About TSL Media Group

TSL Media Group is Singapore's leading data-driven and content-led media tech collective. The Group has a team of over 200 staff and is home to some of the most well-loved media brands in the region, such as TheSmartLocal, Must Share News and Eatbook. Driven by a mission to connect the world through a hyperlocal lens, TSL Media Group has an annual viewership of over 200 million pageviews and 200 million video views across all of its websites and social media platforms. For more information, visit https://tslmedia.sg/

TSL is built on an energetic and collaborative work culture. We operate on hybrid work arrangements in a bid to aid employees balance work life and personal life.

Why you'll love working with us:

Flex-Work Arrangements: We've got you covered whether you are a home-office hero or love to soak in the office vibes. For up to 10 days a year, embrace the freedom to work from any location that suits you best.

Collaborative Environment: Collaborate with a crew of passionate creators who live and breathe creativity.

Comprehensive Welfare and Benefits: Access a wide range of support and benefits to enhance your well-being.

Come As You Are!

We're all about celebrating what makes you uniquely you—quirks, creativity, and all! Everyone gets a fair shot here, because equity isn't just a buzzword, it's how we roll. Different perspectives spark the best ideas, so we're building a team where every voice is heard, valued, and celebrated. Bring your whole self—we can't wait to see what magic you'll create with us!