Marketing Manager

Company Overview

Shun De Fu Pte. Ltd. is a Singapore-based retail F&B business focused on delivering quality food and beverage experiences to customers through strong product offerings, consistent service standards, and a customer-first mindset. As we grow our brand presence and expand our customer base, we are building a stronger marketing function to drive footfall, improve customer retention, and strengthen our positioning in a competitive F&B landscape.

We are hiring a Marketing Manager to lead marketing strategy and execution across digital and offline channels, supporting sales growth and brand development for our outlets.

As a Marketing Manager, you will be responsible for developing and executing marketing strategies that drive brand awareness, lead generation, and business growth. You will work closely with management and cross-functional teams to ensure marketing efforts align with the company's overall objectives.

This role requires a mix of strategic thinking, hands-on execution, and strong coordination skills.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company goals

• Plan, execute, and manage marketing campaigns across digital, social media, and offline channels

• Oversee branding, messaging, and content consistency across all platforms

• Manage company website, social media accounts, and marketing materials

• Analyze marketing performance, campaign effectiveness, and ROI, and provide regular reports

• Conduct market research to identify trends, customer needs, and competitive positioning

• Coordinate with external vendors, designers, and agencies where required

• Support sales and business development teams with marketing collaterals and lead-generation initiatives

• Manage marketing budgets and ensure cost-effective execution

  Requirements

  • Diploma or Degree in Marketing, Business, Communications, or a related field

  • Strong understanding of digital marketing, social media platforms, and branding strategies

  • Experience in planning and executing marketing campaigns end-to-end

  • Ability to analyze data and translate insights into actionable strategies

  • Good written and verbal communication skills

  • Proficient in Microsoft Office and common marketing tools

    Preferred Skills & Attributes

    • Self-motivated, proactive, and results-driven

    • Strong project management and organisational skills

    • Creative mindset with strong attention to detail

    • Able to work independently and collaboratively in a fast-paced environment

    • Comfortable managing multiple projects and deadlines