Job Description

Purpose of role

To own the Company's marketing in-market and build the demand engine that feeds the sales pipeline - localising and stewarding the brand(s), running the campaign and promotion calendar, owning digital and e- commerce marketing, and generating demand and qualified leads that the BD & Sales team converts across all channels. As the Company distributes rather than manufactures its brands, product development and formulation sit with the brand principal this role focuses on market-facing demand, brand presence and commercial contribution.

Key responsibilities

. Localise and steward the brand(s) for Singapore and regional markets own positioning, messaging and the annual marketing calendar aligned to the sales pipeline.

. Plan and run campaigns that create demand and qualified leads across the channel pipeline: hospitals & pharmacies baby & mother-care medicinal halls Guardian & Watsons hyper/supermarkets premium childcare centres hardware stores industrial/B2B DTC online and regional markets.

. Feed the BD & Sales pipeline with trade leads and enquiries, and support new-account launches with go-to-market assets.

. Trade & channel marketing: equip BD with sell-in tools plan in-store activation, pop-ups and fairs run channel promotions (mega-sales, festive, bundles).

. Own online demand across Shopee, Lazada, TikTok Shop and the DTC site direct SEO, organic social and content drive traffic, conversion and online revenue with the e-commerce function.

. Lead communications strategy - PR, influencer/parent-community partnerships, social and always-on content via the Content Creator.

. Lead and develop the marketing team (Content Creator future SEO hire) and manage agencies/vendors track market, competitor and campaign performance, and report ROI.

. Perform such other duties, and support such other brands and products, as the Company may reasonably assign