What you will do:
We are seeking a dynamic, results-driven Marketing Manager for Southeast Asia & Pacific (SEA & Pacific) with a strong track record in B2B demand generation, ideally within the industrial, building technologies, or HVAC sectors. This role is pivotal in driving B2B demand generation, marketingcampaign planning & executions, and sales pipeline growth, ensuring alignment with regional business objectives. The ideal candidate thrives in fast-paced environments, demonstrates strategic thinking, and collaborates seamlessly with cross-functional teams.
How you will do it:
Demand Generation & Campaign Leadership
- Lead the design and implementation of localized demand generation strategies in partnership with sales, ensuring alignment with business objectives and revenue targets.
- Develop and oversee creation of compelling, multi-format campaign assets-video, whitepapers, solution briefs, articles, ads-working cross-functionally with Product, Sales, and Project teams to power the entire lead lifecycle from ideation to activation.
- Optimize channel mix-including digital (web, social media, PPC), events, and offline touchpoints-to maximize target audience reach, engagement, and conversion throughout the funnel.
Customer Engagement & Sales Enablement
- Strategize, plan, and deliver impactful regional events and webinars that build brand equity, generate qualified leads, and strengthen key customer relationships.
- Partner with sales to tailor messaging and deliver high-impact marketing collateral-case studies, toolkits, solution decks-equipping teams for success across diverse customer segments.
Performance Tracking & ROI
- In-depth understanding of the lead journey from capture to order, with hands-on experience managing marketing automation campaigns through Pardot and integrating with Salesforce (SFDC) for lead management and reporting.
- Measure, track, and analyze campaign performance using critical KPIs such as MQLs, Oppty, Pipeline contribution, Lead conversion rates, and marketing ROI.
- Deliver concise, data-driven performance reports with actionable insights, highlighting key wins, lessons learned, and recommendations to guide future marketing investments.
If yes, then please apply!
What we look for:
- Minimum 8 years proven experience in B2B marketing, with a demonstrated record of driving demand and pipeline acceleration industrial, building technology, or HVAC sector experience is a plus.
- Bachelor's degree or higher in Marketing, Business, or a related discipline.
- Proactive, self-motivated, and passionate about learning and delivering marketing excellence.
- Track record of thriving in high-performance cultures strong influencing skills with the ability to engage stakeholders at all levels.
- Excellent command of written and spoken English high standard of professional communication.
What we offer:
- Competitive salary
- Paid vacation/holidays/sick time
- Comprehensive benefits package
- On the job/cross training opportunities
- Encouraging and collaborative team environment
- Dedication to safety through our Zero Harm policy
