Marketing Manager

Marketing Manager()Job Description

Job Summary

The Marketing Manager is responsible for developing and executing effective marketing strategies to increase brand awareness, drive customer traffic, and boost sales performance. This role oversees both online and offline marketing initiatives and works closely with operations and sales teams to achieve business objectives.

Key Responsibilities

• Develop and implement overall marketing strategies and annual marketing plans

• Plan and execute digital marketing campaigns (social media, Google, Meta, XiaoHongShu, etc.)

• Manage brand positioning, messaging, and visual consistency across all channels

• Drive customer acquisition, retention, and loyalty programs

• Plan and manage marketing budgets and track ROI

• Coordinate promotions, seasonal campaigns, and special events

• Work with designers, influencers, media partners, and vendors

• Analyse marketing performance data and prepare regular reports

• Conduct market research and competitor analysis

• Support outlet launches, campaigns, and partnerships

Requirements & Qualifications

• Bachelor's degree in Marketing, Business, or related field

• Minimum 2-5 years of marketing experience (retail / F&B / family or lifestyle brands preferred)

• Strong understanding of digital marketing and social media platforms

• Experience with paid ads, content planning, and campaign execution

• Good analytical and reporting skills

• Excellent communication and coordination abilities

• Able to work independently and manage multiple projects

Skills & Competencies

• Strategic thinking and execution

• Brand management

• Digital marketing & performance tracking

• Creativity with strong commercial sense

• Project and time management

What We Offer

• Competitive salary package

• Performance-based incentives

• Opportunities for career growth

• Exposure to multi-brand and multi-outlet operations

• Dynamic and collaborative work environment

Preferred (Bonus)

• Experience in family, kids, education, or entertainment industries

• Knowledge of Singapore retail landscape

• Influencer / KOL marketing experience