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. Planning and execution of all marketing activities (organize event, collaboration with other brand, outsourcing livestreamer, etc).
. Develop, planning and manage the yearly marketing calendar and event calendar
. Analyzing and keeping informed of market trends and preparing forecasts.
. Increasing brand awareness and market share.
. Overseeing branding, advertising, and promotional campaigns.
. Managing the marketing department's staff works and job allocation.
. Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
. Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
. Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
. Manage website & social media accounts, including analytics, ads platforms, influencers.
. Seamless execution of all marketing initiatives, driving traffic to stores, building and elevating our brand.
. Providing hindsight reports post events and other relevant duties assigned.
. Other Ad-hoc duties assign.
JOB REQUIREMENTS
. Preferably possessed a Bachelor Degree or equivalent.
. Minimum 3 years of relevant experience
. Experience in fashion and retail industry will be more advantage
. Proficiency in marketing tools and Graphic design skills (Canva / Capcut/ Adobe Photoshop/Illustrator etc)
. Strong analytical, communication, time-management and creativity skills
. Strong ability to focus on customer/market and take initiative experience with social media
. Mature, independent and confident to work with different cultures
. Passionate, creative and highly committed with a positive attitude
Job ID: 136092045