LUCKIN COFFEE is looking for a Marketing Manager to join our team in Singapore. The ideal candidate should be familiar with Singapore F&B marketing and at least 5 years of marketing experience in Singapore.
Job Description
- Develop and implement strategic marketing plans aligned with business goals.
- Collaborate with other departments to ensure successful execution of marketing plans
- Provide overall marketing campaign direction based on local market insights and consumer behavior
- Monitor, conduct market research, analyze market trends, customer preferences, and competitive positioning for growth
- Plan and execute promotional campaigns, special events, and partnerships to boost sales and brand awareness
- Lead and manage the marketing team to deliver measurable results and support overall business growth
- Monitor and analyze marketing campaign performance, adjusting strategies as needed
- Build and maintain relationships with media, vendors, and local community partners
- Create and distribute marketing materials, including digital and print advertising, social media content, and newsletters
- Maintain and update the company's website and other digital platforms
- Prepare monthly reports on marketing activities, analyzing their effectiveness and providing key actionable learnings
- Manage and optimize the marketing budget, ensuring cost-effective allocation of resources across campaigns and initiatives
Job Requirements:
- Minimum Bachelor's Degree, Post Graduate Diploma, Professional Degree
- At least 5 years of marketing experience in Singapore
- Proficiency in marketing tools, CRM, analytics, and digital marketing platforms
- Familiar with local customs and F&B markets
- Experience in Public Relation management will be advantage
- Excellent communication and organizational skills
- Good team player
- Strong understanding of the Singapore market, local consumer behavior, and digital marketing trends
- Proven leadership skills and experience managing a team
