Company Overview / Employee Value Proposition
Kodecoon Academy was founded with the mission to expose students to digital literacy and computational thinking skills and thus empowering them to become change makers. For the past three years, Kodecoon has been providing top-notch technology courses to equip every student with logical thinking and creative problem-solving skills. Using their proprietary teaching method, Kodecoon Academy's coding programs are incorporated in learning environments to stimulate students to have a future-ready mindset and the ability to implement real-world applications with their digital skills. To date, Kodecoon has inspired over 3000 students.
Job Summary
At Kodecoon, we take pride in providing top-notch technology education courses to equip every child with programming knowledge and empower them to create change. If you're keen to be part of a dynamic team in a fast-growing start-up, join our Marketing team to be hands-on from day one and work closely with our founding team. This role will expose you to daily operations of managing an ed-tech start-up and facilitate smooth delivery of our coding programs to students in local and international schools.
Responsibilities
- Lead the planning and execution of marketing campaigns to drive brand awareness and student enrollment growth
- Research industry-related topics and develop well-crafted content for social media posts, promotional emails, and marketing collaterals to engage target audiences
- Design and produce written, video, and image content aligned with brand guidelines to promote company products across multiple marketing channels
- Manage and monitor social media platforms including Instagram, Facebook, Xiao Hong Shu, WeChat, and TikTok, responding promptly to customer inquiries to enhance engagement
- Develop and implement customer success initiatives and community events such as fireside chats via WhatsApp to strengthen customer relationships
- Plan and coordinate lead generation events with key partners to expand business opportunities
- Measure, analyze, and report on the performance of marketing campaigns, social media advertisements, and engagement initiatives to inform strategic decisions
- Lead offline marketing efforts including the design and deployment of banners, pillar ads, and participation in exhibitions to increase brand visibility
- Support ad-hoc data entry and administrative tasks as required by management to ensure smooth marketing operations
Skills
- Communicate clearly and solve problems effectively to support marketing objectives and team collaboration
- Apply business acumen to generate traffic and leads that contribute to new business growth
- Demonstrate a strong eye for detail and maintain aesthetic consistency according to brand identity in all marketing materials
- Utilize Photoshop, Illustrator, or photo editing software to create or assist in visual content production (preferred but not mandatory)
- Perform basic video editing to support multimedia marketing content development
- Use fluent spoken and written English to communicate internally and externally with diverse stakeholders
- Use fluent spoken and written Mandarin to engage with target audiences and partners in relevant markets
- Exhibit a proactive, driven, and fast-learning mindset to adapt and thrive in a fast-paced start-up environment
- Organize and manage multiple projects simultaneously to meet deadlines and deliver results
- Demonstrate a get things done attitude to drive initiatives from conception to completion
