Marketing Manager

KLHealth is looking for a dynamic and results-driven Marketing Manager to join our growing team!

Role Description

The Marketing Manager is responsible for developing and executing integrated marketing strategies to drive brand growth across KLHealth's portfolio. The role will oversee the planning and execution of digital and offline marketing campaigns, content development, brand communications, public relations, and marketing partnerships. The Marketing Manager will also monitor campaign performance, manage marketing budgets, identify customer and market insights, and work closely with internal teams and external agencies to deliver effective marketing initiatives.

Responsibilities

• Oversee strategic planning and ensure the timely execution of the overall marketing calendar.

• Provide strong leadership and strategic direction to the marketing function, leading, mentoring, and developing a large team through clear objectives, accountability, effective delegation, and continuous professional development, while fostering a collaborative, results-driven, and high-performance culture.

• Develop and execute creative and effective digital marketing campaigns across SEO, SEM/PPC, display advertising, social media, and email marketing to drive brand awareness, lead generation, and customer acquisition.

• Develop and implement integrated online and offline marketing strategies.

• Lead and oversee the E-commerce team, ensuring alignment between e-commerce strategies, digital marketing campaigns, and offline marketing initiatives to drive customer acquisition, engagement, and revenue growth.

• Develop and execute public relations strategies to strengthen brand positioning and awareness.

• Manage media relations and coordinate with media partners, agencies, and other external stakeholders.

• Oversee the development of press releases, speeches, marketing collaterals, articles, corporate videos, brochures, presentations, and other brand communications.

• Monitor and manage the marketing budget, with accountability for marketing efficiency, campaign performance, and return on investment (ROI).

• Develop and maintain brand guidelines, ensuring consistent brand messaging and visual identity across all touchpoints.

• Analyze marketing performance data and provide regular reports and recommendations to improve campaign effectiveness.

• Conduct market research and identify customer insights, market trends, and new marketing opportunities.

• Collaborate closely with Operations, Projects, Procurement, Finance, E-commerce, and other departments to ensure smooth campaign delivery and project implementation.

• Support new product and service launches through integrated marketing campaigns.

• Manage external marketing agencies, vendors, and partners where required.

• Ad-hoc marketing duties as required by the company.

Requirements:

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.

• 3–5 years of relevant marketing experience, preferably in medical aesthetics, healthcare, beauty, wellness, skincare, or a related industry.

• Strong knowledge of SEO, SEM/PPC, social media marketing, email marketing, and digital advertising.

• Familiarity with Google Analytics, Google Ads, Meta Ads Manager, and social media analytics tools.

• Strong understanding of digital marketing performance metrics, lead generation, and campaign optimization.

• Excellent written and verbal communication skills with a strong creative and commercial mindset.

• Strong project management and organizational skills, with the ability to manage multiple campaigns and deadlines simultaneously.

• Ability to work collaboratively in a fast-paced, cross-functional environment.

• Strong attention to detail and a good understanding of brand management.

• Knowledge of medical aesthetics, beauty trends, wellness, and consumer behavior is an advantage.

If you're a strategic marketer who can turn ideas into impactful campaigns and campaigns into measurable growth, we want to hear from you!

Join KLHealth and be part of a team shaping the future of healthcare, beauty, and wellness marketing. Apply today! Send your CV to [Confidential Information].