As the Marketing Manager for KFC South Asia, you will be at the forefront of our brand's expansion and success in Vietnam and the Philippines. Your role is pivotal in bringing our regional strategic vision to life, ensuring effective marketing plans, and maximizing market potential. With regular travel to these markets, you'll be immersed in the local culture, enabling you to create locally resonant brand experiences. This position reports to the Chief Marketing Officer and offers a supportive network across various teams and functions.
- Lead annual strategic planning for Vietnam and the Philippines, partnering with local markets on brand and retail strategies.
- Implement the global KFC brand positioning in your markets, working closely with regional and global teams.
- Develop and execute a core menu and pricing strategy to drive short- and long-term growth.
- Create and manage a rolling 12-month promotional calendar to meet business targets.
- Approve and direct retail advertising, sales promotions, and point-of-sale merchandising to align with KFC's objectives.
- Collaborate with the e-Commerce team to deliver an omni-channel retail experience, overseeing the consumer technology roadmap.
- Act as the primary marketing liaison with franchisees, sharing best practices, and building their marketing capabilities.
- Foster a positive team culture, modelling a people-first approach, and supporting the growth of franchisee marketing teams.
- Stay updated on market trends and consumer behaviors in Vietnam and the Philippines to inform marketing strategies.
- Lead and contribute to stretch projects aimed at modernizing the KFC brand across the South Asia region.
- Tertiary education in Marketing or a related field is essential.
- A minimum of 8 years of marketing experience in QSR, FMCG, or consulting industries is required.
- Strong cultural sensitivity and the ability to influence diverse teams are key.
- Maturity and credibility to effectively partner with franchise owners and local marketing teams.
- A proven track record in strategic planning and driving execution excellence.
- Excellent communication, interpersonal, and analytical skills are a must.
- Experience in working with cross-functional teams, including commercial planning, operations, and food innovation.
- A deep understanding of consumer behavior and market trends in Vietnam and the Philippines.
- Ability to travel regularly to Vietnam and the Philippines, and occasionally to other supported markets.
- A passion for the KFC brand and its unique culture, with a commitment to driving its success.
