Marketing Manager - Legendairy Milk Singapore
About Us
Legendairy Milk Singapore is a fast-growing brand supporting mothers through premium, science-backed lactation supplements. We are passionate about empowering women in their motherhood journey through education, community, and effective products.
Role Overview
We are looking for a hands-on, growth-driven Marketing Manager to lead and execute marketing strategies that directly drive sales, brand awareness, and community engagement.
This is not a big corporate role - you will be deeply involved in content creation, campaigns, and performance marketing, working closely with the founder.
Key Responsibilities
1. Growth & Performance Marketing
- Plan and execute marketing campaigns across Meta, TikTok, and Google
- Track, analyze, and optimize ROAS, CAC, and conversion rates
- Manage and scale paid ads with a focus on profitability
- Work closely with e-commerce (Shopify) to improve conversion funnels
2. Social Media & Content Strategy
- Own the content direction for Instagram, TikTok, and other platforms
- Plan and oversee short-form video content (Reels, TikTok)
- Work with video editors or create content independently when needed
- Ensure consistent brand voice: educational, relatable, and results-driven
3. TikTok Live & Sales Activation
- Plan and execute TikTok Live strategies to drive daily sales
- Train or manage hosts for livestream selling
- Develop scripts, offers, and urgency-driven campaigns
4. Community & Brand Building
- Grow and nurture a strong mom community in Singapore
- Collaborate with influencers, KOLs, and healthcare professionals
- Manage partnerships, PR opportunities, and events (e.g. baby fairs)
5. E-commerce & CRM
- Oversee Shopify store content, landing pages, and product pages
- Optimize for conversion (copywriting, bundles, upsells)
- Manage email/SMS marketing flows (welcome, abandon cart, retention)
6. Team Leadership
- Manage and guide content creators, freelancers, or junior marketers
- Set clear KPIs and ensure execution speed and accountability
- Build systems and processes for scalable growth
Requirements
- 3-6 years experience in marketing, preferably in DTC / e-commerce
- Strong understanding of paid ads (Meta, TikTok)
- Proven track record in driving sales, not just engagement
- Comfortable being hands-on (content, copy, campaigns)
- Experience with Shopify and analytics tools
- Strong understanding of social media trends and short-form content
- Bonus: Experience in mother & baby / health / supplements industry
What We're Looking For
- Results-driven: You care about revenue, not vanity metrics
- Fast executor: You move quickly and test aggressively
- Creative thinker: You understand what makes content convert
- Ownership mindset: You think like a business owner, not an employee
Why Join Us
- Be part of a fast-growing brand with real impact on mothers
- High ownership and direct access to decision-making
- Opportunity to scale a brand in Singapore and beyond
- Performance-driven culture with room to grow
To Apply
Please include:
- Portfolio or examples of campaigns/content you've worked on
- Key results (ROAS, revenue growth, follower growth, etc.)
- Why you want to join Legendairy Milk Singapore
GabbyATlegendairymilk.sg (please email or apply directly)
