Key Responsibilities & Duties
- Strategy & Planning: Developing comprehensive marketing plans, including campaigns, promotions, and events, to achieve business objectives.
- Campaign Management: Executing multi-channel campaigns (digital, social media, email, content) from conception to distribution.
- Market Research: Analyzing market trends, customer behavior, and competitor activity to identify new opportunities.
- Budgeting & ROI: Creating, managing, and optimizing marketing budgets while tracking campaign effectiveness through key metrics.
- Team Leadership: Supervising marketing staff, coordinating with internal departments (sales, product), and managing external agencies.
- Brand Management: Maintaining consistent brand messaging and enhancing the company's image across all platforms. Workable +10
Required Skills & Qualifications
- Analytical Skills: Ability to analyze data, use metrics, and interpret market trends to make informed decisions.
- Communication & Creativity: Strong written and verbal communication skills for crafting, content, and presenting reports.
- Project Management: Proven ability to manage multiple projects simultaneously, including logistics and timelines.
- Technical Skills: Proficiency in marketing automation, SEO/SEM, social media platforms, and CRM tools.
- Experience: Usually requires a bachelor's degree in marketing or business, along with several years of relevant, hands-on experience.
