We are looking for a creative and results-driven Marketing Manager to elevate our brand presence, generate quality leads, and position Gem Floriculture as a top-of-mind wedding and event partner in Singapore.
This role is highly visual and storytelling-driven - perfect for someone passionate about weddings, design, and luxury experiences.
Key Responsibilities
1. Brand & Marketing Strategy
- Develop and execute marketing strategies to grow brand awareness and leads
- Position the brand in the premium wedding & events market
- Plan seasonal campaigns (wedding shows, festive themes, bridal trends)
2. Content & Social Media
- Lead Instagram, TikTok, Facebook content strategy (highly visual focus)
- Curate and showcase wedding setups, floral designs, behind-the-scenes
- Manage content calendar (reels, posts, stories, ads)
- Ensure strong, consistent brand identity and storytelling
3. Lead Generation & Sales Support
- Drive inquiries for weddings, ROM, corporate events
- Optimize website, landing pages, and enquiry funnels
- Work closely with sales team to convert leads into confirmed clients
4. Partnerships & Collaborations
- Build relationships with wedding venues, planners, photographers
- Work with influencers, bridal platforms, and media features
- Collaborate on styled shoots and portfolio-building projects
5. Campaigns & Events
- Plan and promote bridal fairs, open houses, and showcases
- Launch promotional packages and bundles
- Execute both online and on-ground marketing activities
6. Performance Tracking
- Track leads, conversions, and campaign ROI
- Analyze customer behaviour and improve marketing performance
- Provide weekly/monthly reports
Requirements
- 3-5 years marketing experience (weddings, events, lifestyle preferred)
- Strong eye for aesthetics, design, and visual storytelling
- Experience managing social media & content (especially Instagram & TikTok)
- Hands-on with ads (Meta / Google)
- Good understanding of lead generation and conversion funnels
- Able to work fast-paced and manage multiple projects
Bonus Points
- Experience in wedding industry or luxury branding
- Portfolio of past campaigns / social media work
- Skills in Canva, Adobe, CapCut, or similar tools
- Network within wedding vendors / venues
