Marketing Manager

Role: Marking Manager

Industry: AI, Workforce Upskilling.

Location: Singapore

We've partnered with a hyper-growth enterprise AI scale-up on a mission to scale their market share across APAC. They've grown revenue x7 in the last year, secured backing from leading global investors, and are already partnering with major players across banking, insurance, fintech, and retail.

This role offers a unique blank canvas opportunity to work directly with the founders and own the marketing roadmap for a company trusted by Fortune 500 leaders in the financial and insurance sectors.

The Mission

You will own lead generation and pipeline-building across markets, focusing on driving demand through high-quality events, strategic content, and category-defining thought leadership.

• Own the demand generation engine by developing and executing integrated marketing campaigns to drive a qualified pipeline.
• Plan and manage digital and in-person events, including executive roundtables, webinars, and conferences.
• Partner closely with sales on ABM and outbound support.
• Lead content initiatives by creating and commissioning case studies, whitepapers, and founder-led POVs.
• Position the company as a category-leader in the enterprise enablement space.
• Build and manage scalable marketing operations, including lead capture, nurturing, and funnel tracking (MQLs, CAC, and attribution).
• Manage content distribution and amplification via newsletters, LinkedIn, and earned media.

The Profile

• 4–8+ years of experience in B2B marketing at a SaaS scale-up, ideally with full-funnel ownership.
• A proven track record of generating high-quality enterprise leads through content, events, and thought leadership.
• Strong executional skills with the ability to move from high-level strategy to shipping projects quickly.
• Proven experience operating within the Europe and US markets, bringing a global perspective to local APAC expansion.
• Comfortable collaborating directly with sales, founders, and external partners.
• A clear communicator who is both brand-sensitive and data-literate.
• Experience or a background in financial services, banking, or insurance is considered a significant advantage.