Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with our customers, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions. There's much to learn and many to learn from, with more than 17,000 employees around the world to explore ideas and ambitions with.
In Singapore, you'll be at the centre of every innovation, creation and solution available to the entire Asia-pacific region. Working with our research, creation and production units, as well as our renowned perfumery school, you'll make us a greater force for good. Every day, your passion, your creativity, and your expertise will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.
Category Marketing Manager (Fabric & Home Care)
Purpose
Build in-depth market and consumer understanding for the Fabric and Home Care
Category. Create, deliver and support client presentations.
Core Responsibilities
Market and Consumer Understanding:
- Build in-depth market and consumer understanding for assigned product categories
(Fabric & Home Care).
- Conduct gap analyses to identify opportunities to build the business for a brand,
client or category.
- Build compelling stories around our fragrances using your understanding of market
trends and data and deliver these presentations and experiences to clients.
- Identify client brand fragrance opportunities and ideate new concept directions and
visuals, collaborating with development team for olfactive recommendations and
S&T for technologies
- Ensure shared learning across the business by initiating and maintaining constant
communication of marketing programmes, proactive projects and main messages
to all colleagues and partners.
- Prepare standard category reviews and trend presentations
- Create, deliver and support client presentations, tailoring Givaudan value
proposition to specific needs of the client
- Collaborate with the fragrance development and consumer market insights teams to
understand and develop strategies for future olfactive and conceptual directions.
- Assist in designing new marketing programmes to differentiate Givaudan and
address client needs
- Collaboration with Communications Team to support/generate content for external
audiences and events
Academic Background
- Bachelor's Degree/University Degree/Business/Marketing (or equivalent)
Professional Experience
5+ years of experience in industry, in marketing or related function. Experience in agency
or client-side is a benefit.
- Experience with fragrance products, main customers in the fabric and home care
category
- Experience in bridging consumer data with conceptual storytelling
- Ability, or interest in learning how to recognise olfactive notes, communicate in fragrance language and understand strategy built on olfactive data.
- Quick to learn, embraces all experiences as learning opportunities, and a team player
- Self-driven, curious and analytical
Technical Skills
Marketing & Communication Skills:
- Understanding of B2B and B2C marketing principles and channels
- Competent understanding of all Givaudan's marketing and promotional programs; can apply/communicate them effectively
- Able to deliver concepts for collections, with effective storytelling
- Develop and deliver compelling presentations
- Relationship Building
- Builds and maintains effective relationships with clients
- Builds internal Givaudan network and has good stakeholder management
- Demonstrates a good understanding of basic AI tools to support marketing and communications work
Consumer, Industry And Market Knowledge
- Demonstrates knowledge of fragrance products, trends, key customers and competitors on a global/regional category level
- Recognition of fragrance families and key olfactory notes and ability to communicate in fragrance language
- Collaboration with S&T to position Givaudan technologies and their relevance for consumers and customers
- Ability to navigate Social Media marketing content and syndicated market data to gain insights
- Analytical Skills
- Ability to analyse market and consumer data and strengthen consumer awareness and identify gaps and opportunities
- Project Management
- Effectively manages and prioritizes multiple projects under time/budget constraints
- Innovation & Continuous Improvement
- Understands the creation process and is able to apply deep consumer and category insights to the creative process to help deliver the next blockbuster fragrances
At Givaudan, you contribute to delightful taste and scent experiences that touch people's lives.
We value the different perspectives that come from diverse cultures, backgrounds, and experiences.
Everyone — regardless of race, gender identity, sexual orientation, age, disability, culture, religion, or any personal circumstances — is warmly welcomed at Givaudan, a place where we all love to be and grow.
Every essence of you enriches our world. Join us in making a difference together.
