Marketing Manager

Marketing Manager - F&B

Job Summary

The Marketing Manager is responsible for planning and executing marketing strategies to increase the restaurant's brand awareness, customer traffic, engagement and sales. The role oversees digital marketing, social media, promotional campaigns, content creation, events and customer engagement initiatives. The Marketing Manager will work closely with restaurant management, operations and the PR team to develop campaigns that strengthen the restaurant's market presence and drive business growth.

Responsibilities

• Develop and implement the restaurant's marketing plan and promotional calendar to drive brand awareness and customer engagement
• Design and execute marketing campaigns that increase customer traffic, reservations, repeat visits, and revenue
• Manage social media channels including Instagram, TikTok, Facebook, and other relevant platforms to engage target audiences
• Create and oversee production of engaging content such as photos, short-form videos, promotional materials, and restaurant updates
• Coordinate photography, videography, and content production for food, beverages, events, and restaurant activities to enhance visual appeal
• Plan and execute promotions, seasonal campaigns, festive menus, product launches, and special events to boost sales and customer interest
• Develop and monitor digital advertising campaigns, tracking performance metrics and managing advertising budgets effectively
• Collaborate with influencers, content creators, and external marketing partners to expand reach and brand visibility
• Manage customer engagement initiatives including loyalty programs and retention activities to foster repeat business
• Identify and pursue opportunities for corporate events, group bookings, celebrations, and other revenue-generating activities
• Partner with Head Chef, Bar, Operations, and management teams to market new dishes, beverages, and dining experiences
• Coordinate with the PR Director on media campaigns, collaborations, influencer partnerships, events, and brand communications
• Monitor competitors, F&B trends, customer preferences, and market developments to inform marketing strategies
• Track and analyze marketing performance using metrics such as customer reach, engagement, enquiries, reservations, campaign conversions, and ROI
• Prepare regular marketing performance reports and provide actionable recommendations to management
• Manage relationships with external agencies, designers, photographers, videographers, and other marketing vendors to ensure quality deliverables

Preferred competencies and qualifications

• Diploma or Degree in Marketing, Business, Communications, Hospitality, or related discipline
• Experience in marketing within F&B, hospitality, lifestyle, entertainment, or consumer-facing industries
• Proficient understanding of digital and social media marketing strategies
• Familiarity with Instagram, TikTok, Facebook, and Xiaohongshu (RED) platforms
• Experience in content planning, social media management, and digital advertising
• Basic skills in photography, videography, graphic design, or video editing
• Strong written and verbal communication skills
• Creative mindset with knowledge of consumer trends and F&B marketing
• Commercially minded with ability to link marketing activities to customer acquisition and sales growth
• Analytical skills to monitor campaign performance and marketing ROI
• Organized and able to manage multiple campaigns and deadlines concurrently
• Ability to work independently and coordinate with restaurant operations and external partners
• Willingness to attend restaurant events and marketing activities outside normal office hours when required