We are looking for an experienced Insurance Product & Marketing Manager with strong knowledge of the Singapore Life and Health Insurance market to support product communications, marketing collateral and brand governance activities.
The successful candidate will be responsible for ensuring that customer-facing, sales and distributor materials are developed and maintained in accordance with established brand guidelines, regulatory requirements and business objectives.
Key Responsibilities
- Manage and coordinate the development and review of Life and Health Insurance product and marketing materials
- Review customer-facing materials to ensure consistency with corporate branding and communication standards
- Coordinate the preparation and maintenance of product brochures, proposal forms, customer forms, sales kits and distributor materials
- Manage the development and review of marketing collateral and digital content
- Ensure product and marketing communications are accurate, consistent, brand-compliant and ready for regulatory and compliance review
- Work closely with Product, Compliance, Legal, Marketing and Distribution teams on the development and approval of materials
- Support product launches, campaigns and other insurance product communication initiatives
- Coordinate updates to existing materials following product, regulatory, compliance or branding changes
- Ensure consistent implementation of brand guidelines across customer and distributor touchpoints
- Support distribution channels with appropriate product communication and sales materials
- Maintain proper documentation, version control and approval records for marketing and product materials
Requirements
- Diploma or Degree in Marketing, Business, Communications, Insurance or a related discipline
- Relevant experience within the Singapore Life and/or Health Insurance industry
- Good understanding of insurance products, product communications and distribution channels
- Experience developing or managing insurance product brochures, customer forms, sales materials and marketing collateral
- Familiarity with insurance branding standards and brand governance
- Experience working with Product, Compliance, Legal, Marketing and Distribution stakeholders
- Good understanding of regulatory and compliance considerations relating to insurance customer communications
- Strong written and verbal communication skills
- Strong attention to detail with the ability to review customer-facing materials for accuracy and consistency
- Good stakeholder management and coordination skills
- Ability to manage multiple deliverables and work within tight timelines
