The Marketing Manager for Content, Communications & Analyst Engagement sits within Enterprise Marketing & Innovations and is accountable for transforming customer, market, and analyst insights into high-impact narratives and assets that build credibility, generate demand, and influence enterprise buyers and industry influencers.
- Orchestrate an integrated content and communications engine that plans, creates, publishes, and amplifies solution-centric stories across owned, earned, and paid channels to strengthen Singtel's brand preference and drive qualified pipeline.
- Lead analyst engagement activities to ensure accurate representation of Singtel's strategy and capabilities, proactive participation in key evaluations, and consistent message pull-through across analyst reports, briefings, and citations.
- Translate customer, industry, and analyst insights into actionable plans that shape both content strategy and analyst engagement uphold governance standards (brand, legal, approvals) and equip Sales with timely, relevant narratives that support conversions.
Skills for Success:
- Clear, consistent stories reaching the right enterprise audiences
- Strong analytical and storytelling skills, with proven experience in distilling enterprise insights and market data into impactful content and analyst strategies.
- The candidate must have a background in B2B technology marketing and communications, and hands-on familiarity with martech and digital asset management platforms.
- Measurable lift in MQLs influenced by content and improved digital conversion rates.
- Stronger analyst recognition and positioning across Singtel's priority categories
