MARKETING MANAGER

MARKETING MANAGER

CAS Aquarium operates in the aquaculture industry, specializing in the operation of fish hatcheries and fish farms, including the culture of turtles, prawns, crabs, mussels, and other aquatic species (03209). The company is seeking a Marketing Manager to support its business growth by developing and implementing strategic marketing initiatives that promote sustainable aquaculture products, enhance brand visibility, and expand market presence. The role involves identifying new business opportunities, strengthening relationships with clients and partners, analyzing market trends, and executing campaigns that effectively communicate the company's commitment to quality and sustainability in the aquaculture sector.

Specific Responsibilities

1. Develop and implement strategic marketing plans to promote aquaculture products and strengthen brand presence in local and international markets.

2. Conduct market research and competitor analysis to identify new business opportunities and support strategic decision-making.

3. Plan and execute marketing campaigns across digital platforms, trade channels, and industry events to increase brand visibility.

4. Manage the company's online presence, including social media, website content, and promotional materials.

5. Build and maintain strong relationships with distributors, buyers, and key industry stakeholders.

6. Coordinate with sales, production, and operations teams to align marketing strategies with business capacity and supply.

7. Identify and develop new market segments to expand customer base and increase revenue streams.

8. Prepare marketing performance reports, forecasts, and insights for management review and planning.

Technical Skills and Competencies

1. Strong knowledge of marketing principles, branding strategies, and market positioning within the agriculture or aquaculture industry.

2. Proficiency in digital marketing tools and platforms, including social media management, SEO, email marketing, and online advertising.

3. Ability to conduct market research, data analysis, and competitor benchmarking to support strategic planning.

4. Competence in developing and managing marketing campaigns across both B2B and B2C channels.

5. Familiarity with customer relationship management (CRM) systems and sales tracking tools.

6. Skills in content creation, copywriting, and promotional material development for product marketing.

7. Strong analytical and reporting skills to evaluate campaign performance and market trends.

8. Knowledge of supply chain coordination and product lifecycle management in aquaculture or related industries.

9. Proficiency in Microsoft Office and marketing analytics tools for reporting and presentations.

10. Ability to work collaboratively with cross-functional teams including sales, operations, and production.

Duration of Traineeship/Attachment Offered - 6 months

Mature Mid Career Individuals - $2,800

This Position is open for mid career individuals (Mature, 40 years and above).

Mid Career individuals from any qualifications level can apply.