Marketing Manager (Brand & Growth)

Marketing Manager (Brand & Growth)

Singapore | Full-Time | Hybrid (1–2 days WFH)

$4,500 – $5,500 + 13th Month + Performance Bonus

Team Lead Track Sales & Marketing Manager

Lead Quan Shui's marketing — from brand storytelling to revenue-driving campaigns

About Us

Founded in 1968, Quan Shui Wet Market is a 3rd-generation fresh food business blending traditional wet market expertise with modern e-commerce and digital operations.

We serve over 500 households daily, operating across online grocery, marketplaces, content, and large-scale food events.

Your Role

You will lead Quan Shui's marketing direction, campaigns, and content strategy, while aligning marketing efforts with business growth.

This is a hands-on leadership role — you'll define strategy, guide a small team, and execute key initiatives where needed.

• This role requires ownership of both strategy and execution — not a purely managerial role.

What You'll Do

Brand & Campaign Strategy

• Define content pillars, messaging, and brand direction
• Plan and lead monthly and seasonal campaigns

Growth & Performance

• Allocate marketing budgets and optimise based on ROAS and performance
• Guide campaign direction and performance marketing efforts

CRM & Customer Lifecycle

• Oversee EDM and CRM strategy
• Improve retention and engagement

Creative Direction

• Guide content, visuals, and storytelling
• Elevate overall brand quality

Partnerships & Activations (Strategic)

• Provide direction on collaborations, partnerships, and events
• Ensure alignment across marketing and on-ground activations

Team Leadership

• Manage and mentor a small marketing team
• Set direction, review output, and raise standards

Hands-on Execution (When Needed)

• Be comfortable stepping in to support execution where required — including content writing, campaign setup, or production — to ensure speed and quality of output

Who We're Looking For

• 4–7 years in marketing (FMCG, e-commerce, retail, or F&B preferred)
• Experience leading campaigns and brand initiatives end-to-end
• Strong understanding of:
• digital marketing (ads, ROAS, funnels)
• CRM / EDM strategy
• Able to balance:
• strategy + execution
• creative + commercial thinking

Bonus:

• Experience managing small teams
• Exposure to food, grocery, or lifestyle brands
• Ability to contribute to content production

Why Join Us:

• High ownership and direct impact on business growth
• Work closely with founders in a fast-moving environment
• Clear progression into Sales & Marketing leadership
• (we eat lots of good food!)