Morgan McKinley is partnering with a client to hire a Growth and Brand Marketing Manager to support its brand strategies. This role focuses end-to-end execution of omnichannel marketing strategies, blending creative storytelling with deep analytical insights to drive user acquisition and brand loyalty.
- Omnichannel Campaign Strategy: Plan, execute, and optimize 360-degree marketing campaigns across paid social, performance media, SEO, influencer networks, and emerging digital platforms.
- Product Launches & Positioning: Collaborate with Product and Cross-functional teams to translate complex features into compelling, benefit-driven value propositions and go-to-market (GTM) strategies.
- Content & Creative Direction: Oversee the creation of high-impact marketing collateral, including interactive digital experiences, short-form video content, thought-leadership pieces, and community-driven social media assets.
- Data-Driven Growth & Analytics: Monitor, analyze, and report on campaign KPIs. Conduct A/B testing and leverage data analytics tools to continuously optimize marketing spend and funnel conversion.
- Community & Influencer Ecosystems: Cultivate relationships with key brand evangelists, creators, and industry influencers to build a passionate, self-sustaining community around our product ecosystem.
- Experiential & Event Marketing: Spearhead our presence at premier global conferences, interactive pop-ups, and virtual product keynotes to drive high-profile press coverage and lead generation.
- Trend Spotting & Agile Marketing: Keep a constant pulse on internet culture, consumer behaviors, and emerging marketing tech (MarTech) tools to ensure our brand remains a top-trending topic and a first-mover in the market.
Requirements
- Experience: 4-6+ years of digital marketing experience, ideally within a fast-paced environment, high-growth corporate environment, or agile consumer brand.
- Analytical Mindset: Strong ability to crunch numbers, interpret attribution models, and turn raw data into actionable marketing experiments.
- Creative Excellence: Exceptional copywriter and visual storyteller who understands how to make complex concepts accessible, engaging, and exciting to the target audience.
- Adaptability: A thriving-in-chaos mentality with the ability to pivot strategies quickly as industry trends and consumer preferences evolve overnight.
How to Apply
If you are interested in this role and would like to discuss the opportunity further, please click apply now.
Only shortlisted candidates will be responded to, therefore if you do not receive a response within 14 days please accept this as notification that you have not been shortlisted.
Morgan McKinley Pte Ltd
Vivian Chin
EA Licence No:11C5502
EAP Registration No: R21103300
